Let’s face it. Your windows are freeloaders. They sit around all day and do nothing productive. It’s time to put them to work! Take advantage of your location and use your windows as a marketing front.
Perforated window graphics are a great way to use your physical space (office/storefront) as an advertising billboard. In most buildings, the windows are large and easily visible to the public, which makes them prime real estate for self-promotion. The perforated vinyl or mesh also allows you to see through the windows, while displaying colorful ads on the outside so you don’t lose the functionality of the windows in the process. These window graphics are also easy to install and uninstall because they don’t require messy, damaging adhesives. This makes them perfect for seasonal sales, temporary price changes, and short-term notifications.
Make them bright! Use bright and exciting colors to create a fun and inviting atmosphere. Dark colors and neutral designs are great for a lot of other things but you want to really focus on visibility with window graphics. Use simple designs and pictures to make sure that even people in the cars driving by can understand the message. Keep the number of different ads to a minimum. Too many different concepts can be confusing and chaotic. Make them as large as possible. This will help with visibility and give the message more impact.
A study by the University of Cincinnati indicates that 45% of new customers enter a business because of signs and window graphics and 29% of the people polled said that sign quality made an impact on that decision. If you want to increase company visibility, add aesthetic appeal to your building, and boost sales, window graphics might be for you!