Considering branding a vehicle? Great! In the ever-crowded, noisy world of marketing and advertising, branded vehicles are still pretty unique—grabbing the attention of passersbys wherever they go. However, the success of your vehicle wrap is contingent upon capturing the right brand imaging and message to not only get the attention of the outside world, but inspire them to act as well. To make the most of your wrap, consider the following 5 helpful branding tips:
1. Create messaging using the 3 second rule
Remember that your vehicle will likely be in motion for the better part of its interaction with others. Excessive text or messaging that requires reading for more than 3 seconds will get lost in translation. You need to shape your message to have an impact at three stages 1. when flying down the road at top speed (this will be largely the prominence of your logo) 2. when cruising at a moderate speed (a tagline) and 3. when stopped in traffic or at a light (the gimmick or promotion). Ideally, your design will capture all three points to communicate with others regardless of the vehicle’s moving status.
2. Place your logo or mark on every side
Ok, no, it isn’t a racecar and you can’t just slap logos on the side. But making sure to incorporate your logo on to as many sides as possible will help all eyes to register the brand.
3. Make contact information the 2nd priority
After your logo, consider what action you want viewers to take. Do you want them to visit your website? Follow you on Twitter? Call you for an appointment? Whichever your most important goal, provide that relevant contact information on your vehicle. Keep it within reason though—if your Twitter handle is impossible to read or remember, consider choosing an alternate goal for this marketing tool. Remember, your contact information is only as good as what can be remembered in passing, so keep it simple.
4. Do something remarkable
Full vehicle wraps can be pretty inventive—consider translating your brand into a “scene”. For example, if you’re a moving company, consider designing your wrap as the inside of a packed moving truck. An IT solutions provider? Depict the inside of a major server. Just make sure it is an accurate representation of your actual services—you wouldn’t want to be called for moving services if you just rented trucks.
5. Keep it the spirit of interaction
You’re going out of your way to get attention—now encourage action by getting people to do something when they see you. Consider a call to action to snap a picture of the vehicle and post it to Twitter to win a prize or text a certain number to enter a drawing. Just skip the QR code—no one can scan your moving vehicle and it makes it look half-developed.
In our previous article, we discussed the brand new food truck we wrapped for local Seattle company, Pie. We explained the benefits of vehicle wraps for food trucks and showed an exciting video of the wrapping process. If you haven’t seen it yet, check out the video here: http://www.unitedreprographics.com/blog/wrapping-pie/
We recently visited Pie’s Fremont location to speak with one of Pie’s founders, Jessamy Whitsitt. After taking a tour of the restaurant and seeing their baking process, we couldn’t help but feel inspired by the obvious care they put into their craft. The countless creative pie recipes and clever names even make ordering a meal a fun experience. Whitsitt lights up when recounting fond memories of baking pies at an early age. It’s refreshing to meet people who have stayed true to their childhood dreams.
Whitsitt mentions, “I’ve always loved it [baking]. I sort of looked at it scientifically you know, experimenting with things. As a kid, that was my favorite thing to do: Mixing things together and trying to see what would happen. Chemistry was not my thing, but baking was.”
A lot of thought went into every aspect of the Pie experience. The details from the menu to the polished design theme are all very deliberate. Whitsitt says, “Friendly is our number one thing. We want people to feel welcome when they walk in.”
The decision to invest in their food truck was actually part of a very strategic expansion plan. The food truck allows Pie to travel around Seattle and the surrounding areas testing various markets to scout possible locations for a new brick and mortar location. Entering into the food truck business wasn’t easy due to the long list of regulations and lack of truck-specific maintenance resources but Pie seems to be navigating these obstacles with flying colors. They’re already out on the road making waves in the local food truck scene.
As an advocate for keeping business local, Whitsitt had chosen United Reprographics for a recent postcard project. Whitsitt said, “You did a really great job, the turnaround was really fast, and we really appreciated that… When we got our food truck, it was literally the first thing that popped into my head, ‘I’m going to go down there and get a bid from them and see how it works out.’ And Michael has been really great to work with.” We were so excited to help wrap their brand new food truck and be a part of their success story.
Check out their Facebook page to see the daily menu and find out if they’ll be stopping anywhere near you: www.facebook.com/PieMobile
Our good friends at Seattle’s own Pie recently commissioned us to wrap their brand new food truck. We’re excited to watch their continued success as they hit the road in the Pie-Mobile with their fun and unique menu!
Check out our video showing the Pie food truck getting wrapped! Pie decided to paint the base colors as part of the truck renovation. We provided decal wraps for the logos, slogans, and contact information using our 3MTM ControltacTM Graphic Film with ComplyTM V3 Ahesive―the highest quality vehicle wrapping material available.
Why Wrap a Food Truck
Food trucks are a mobile extension of a restaurant; and with their increasing popularity, sometimes they actually are the restaurant.
Their success is based on the ability to deliver tasty goodness to hungry folks in densely populated parts of town throughout the day. The downside of constantly changing locations is that it can be difficult to build an established clientele.
Food truck graphic wraps will help these mobile businesses build up the brand awareness needed to draw a crowd. And as an added bonus, the wrap material will even help protect these vehicles as they weather the elements day after day.
As a mobile business, food trucks have to maintain cutting edge designs to mirror their edgy food offerings (especially since the food truck industry has become very social media savvy). Our vinyl wraps offer an affordable and non-destructive way to add graphics that deliver a sharp, distinctive look.
We’ll be following this post up with an interview with one of Pie’s founders, and a look at how their vehicle wrap is improving their first few weeks on the road… so stay tuned!