Summer is just around the corner. The weather is starting to warm up and people are excited about going out to all the big summer events. Holidays are traditionally the big money-makers for retail and service industries but this summer season has the potential to be equally successful. As a marketer, you have to adjust your tactics to fit the current interests. Here are 5 summer marketing tactics to help make this a very lucrative summer:
1. SMS Outreach
People are less likely to watch televised ads during summer in lieu of being outside or attending events. With the high prevalence of smartphones, this is a great time to start a SMS (text) messaging campaign to reach people on the go to let them know about your newest products and promotions.
2. Summer Sales
People are much more active during summer months. They want to get out and enjoy the nice weather after being stuck inside during winter. Utilize a special sale to get them to visit your business and take advantage of the increased foot /vehicle traffic.
3. Get Involved With Local Events
Get your company name out there by volunteering at or sponsoring a big summer event. Festivals, concerts, and athletic events are perfect for this. If your community is environmentally active, organize a park cleanup or get involved with an outdoor market.
4. Summer Social Media
Keep active with social media posts and blogs over the summer. As mentioned in the email outreach point, people are communicating more often through electronic means such as Facebook and Twitter updates.
5. Print summer-themed promotional material.
Get your business noticed by incorporating the upbeat summer imagery and positive attitude in your advertisements. Use light and airy spring/summer colors to give your ads a fresh look as well. This is a great way to let customers know you’ve moved into your next seasonal set of products and services.