Using flyers in your marketing efforts can be an incredibly valuable tactic. It makes no different if you are selling donuts or dry cleaning, flyers are one of the most cost effective and measurable ways to get word out about your products or services and to get new customers in your doors. Here are a few things to keep in mind when using flyers to make sure they are as effective as possible.
Keep your flyers simple
The purpose of flyers is to get your business name and a short message in front of your customers. Few people will take the time to read a lot of text on a flyer and most of the time it ends up looking cramped and cluttered and unappealing to the eye. Try to just highlight a few of your main services so that consumers remember what it is you do and don’t feel overwhelmed with information.
Focus on your message, not your design
Sometimes people get carried away designing elaborate graphics or drawings for their flyers. Remember that a lot of colors, words and images will just confuse people and dilute the power of a simple and effective message.
Opt for professional printing
The look and feel of professionally printed flyers can mean the difference between someone really taking the time to read the information and even keeping it for later use, and someone just tossing it without taking it seriously. Flyers printed up like cheap photo copies will never get the traction you’re hoping for or make a good impression when it counts. It’s worth shelling out a little extra to make sure they reflect the quality of your business.
Print in full color
Although you do want to keep them simple, having full color flyers can definitely make them stand out from plain black and white flyers. You want to give people a reason to sit down and read about what your business does, and a minimalist design with bright colors will be very attractive to the eye and encourage people to spend the time reading.
Make sure your call to action is easy to find
Many people design great flyers that forget to highlight their contact info or what it is they actually do for their customers! Make sure to include all your pertinent details: name, phone number, email, location, website, etc. so that people who are interested in what you do are able to find you!
Be sure to keep these tips in mind when you’re ready to design your next flyer and they will prove to be much more effective marketing tools!
Standing out in a trade show crowd can be awfully hard sometimes, but doing so can mean the difference between marketing success and a huge opportunity missed. Here are a few things to keep in mind for your marketing materials to make sure that you get the attention you deserve at your next trade show.
Use Bright Colors
Bright colors instantly have a positive effect of people. They make everyone feel more relaxed and comfortable right away. This goes for your clothing as well as your brochures, posters, flyers and even your business cards! Don’t be afraid to use bright, vivid colors to make a statement.
Have Plenty of Giveaways
The more stuff you have to give away, the more likely people will remember your name and think of you later. Print interesting cards, stationary, notepads, etc. to keep with you as giveaways. It will make an impression and ensure that attendees take notice of your booth.
Make Your Booth Attractive
Decorating your booth can really make it stand out when you’re packed in between a bunch of other people! Print signs and posters with interesting images and slogans that connect with your audience to make sure that people passing by see you and take notice of you!
Use a Theme
As long as you’re decorating and getting materials printed, you may as well base it around a cohesive theme! It doesn’t have to be anything hokey or too contrived, but you could do something related to what your company does. For example, if you’re a pet store, you could pass out dog biscuits or notepads in the shape of a bone.
Get Creative with Your Business Cards
Your business cards are the one thing people are most likely to walk away with after a trade show, so make sure they are eye-catching. You can use interesting graphics on them or try a funky design or just go for a simple font on a bright colored background. Whatever you decide, try to keep it in line with your company branding.
Keep these marketing tips in mind when you’re creating your trade show materials and you’ll be sure to make your networking efforts more effective!
The humble business card is a traditional staple of the business world; it is a simple yet fundamental way to make a lasting connection with potential clients. Don’t be deceived by the modern state of business marketing – a well-made business card is still an important part of the modern marketing process! A tangible, informative device such as this should be taken seriously by any driven business owner. The following tips will help you create a memorable card that will make business marketing much easier.
1. Hire a Professional!
Most creative people think they can create a cute or clever design – but in reality, they can’t. A professional graphic design artist can take your ideas and make them smoother and more recognizable. Don’t skip this step!
2. Avoid Clutter
A business card is only so big, and the attention span of the average recipient is fairly short as well. Be clear and concise in your message, and make sure that there is plenty of space between sections to avoid confusion. Always include the company name, primary contact details, and a brief explanation of your business. Printing anything on the back of the card is generally frowned upon by card designers, so if you want to do it, keep it brief!
3. Carefully Consider your Card Size
The standard business card is 3.5″ x 2″, a size that is meant to easily fit into one’s wallet. Should you dare to think outside this standard size? Of course! As long as you avoid a printing gaffe such as a card that is too big for a wallet or too oddly shaped to carry easily, being unique can help you to be remembered.
4. Be Innovative but Poignant
If you and your designer can find a way to make business cards that are interactive and poignant, do it! If you want people to see that your services are totally creative and innovative, consider using a different shape or size, and make the cards multi-purpose. If people can fold them into a tiny pencil-holder or have fun sticking their fingers through a strategically-placed hole, they’ll be sure to keep your cards in reach. Just make sure that the card really portrays the ideals and function of your business.