Vehicle wraps are one of the most cost effective forms of business marketing available. More than 70% of people who commute said they have read vehicle graphics. And unlike some other forms of advertising, vehicle wraps are paid for once but can continue to produce sales for years to come.
The longevity of vehicle wraps massively reduce the costs involved in reaching consumers. According to the Outdoor Advertising Association of America vehicle wraps cost as little as $0.77 per thousand impressions. In comparison a one third black & white ad in a top 100 newspaper will cost the advertiser $22.95 for those same one thousand eyeballs.
Vehicle wraps may be able to reach a wide audience for a relatively low price, but there are still steps you should take to enhance their effectiveness. Here are seven tips that you can use to make the most out of your vehicle graphic marketing.
#1 Reduce The Amount Of Text
Having too much text can reduce the effectiveness of the vehicle wrap. A good vehicle wrap design only needs a few basic elements. This includes the company’s name, a tagline and contact details such as phone number and/or a web address. People who are driving or on the street have a limited amount of attention. Lengthy text and bullet points will usually not be read, and can be distracting.
#2 Match The Wrap To The Vehicle
You want the style of the wrap to match the vehicle. For smaller vehicles you can go with something a little cute or funky. A van might suit a retro 50′s styling. For a SUV a more rugged wrap will often work well. The exception to this rule is when you deliberately go against expectations to catch the viewers attention.
#3 Make It Legible
You will often only have your viewers’ attention for a handful of seconds. Your message needs to be easy to read and understandable. You also want your branding to be recognizable from a distance. If someone is looking out the window of their apartment at your parked vehicle they should still be able to clearly read the text.
#4 Think Of Your Ideal Customer
Design your wrap with your ideal customer in mind. A vehicle wrap that works is one that your customer will find appealing. That means that you need to be careful about who you ask for their opinion. Just because your friend, your colleague or your spouse don’t find the wrap appealing doesn’t mean it isn’t effective. Ask someone from your customer demographic what they think.
#5 Grab Their Attention
The first priority with your vehicle graphic should be to stand out. If people don’t pay attention, then they are never going to remember your company’s name and contact details. Think bold and different, so that your vehicle stands out amongst the traffic.
#6 Consider Your Branding
Before you spend money on your vehicle wrap you need to think about your branding. If you don’t have a clear brand message then vehicle graphic design won’t be as effective. This means that the images, the company name and tag line should all work together to project a specific brand image.
#7 Don’t Ignore The Roof
When you’re wrapping a vehicle don’t forget the roof. Placing graphics and text on the roof may not produce as many views as the rest of the vehicle but it can still be worth doing. This is particularly effective if you work in areas with a lot of tall buildings where people will be looking down at the vehicle.
When you consider how many views your vehicle wrap can produce, they are arguably one of the least expensive forms of advertising available. To find out just how affordable vehicle wraps can be ask for a free quote. It maybe time to transform your work vehicle into a traveling billboard.
In our previous article, we discussed the brand new food truck we wrapped for local Seattle company, Pie. We explained the benefits of vehicle wraps for food trucks and showed an exciting video of the wrapping process. If you haven’t seen it yet, check out the video here: http://www.unitedreprographics.com/blog/wrapping-pie/
We recently visited Pie’s Fremont location to speak with one of Pie’s founders, Jessamy Whitsitt. After taking a tour of the restaurant and seeing their baking process, we couldn’t help but feel inspired by the obvious care they put into their craft. The countless creative pie recipes and clever names even make ordering a meal a fun experience. Whitsitt lights up when recounting fond memories of baking pies at an early age. It’s refreshing to meet people who have stayed true to their childhood dreams.
Whitsitt mentions, “I’ve always loved it [baking]. I sort of looked at it scientifically you know, experimenting with things. As a kid, that was my favorite thing to do: Mixing things together and trying to see what would happen. Chemistry was not my thing, but baking was.”
A lot of thought went into every aspect of the Pie experience. The details from the menu to the polished design theme are all very deliberate. Whitsitt says, “Friendly is our number one thing. We want people to feel welcome when they walk in.”
The decision to invest in their food truck was actually part of a very strategic expansion plan. The food truck allows Pie to travel around Seattle and the surrounding areas testing various markets to scout possible locations for a new brick and mortar location. Entering into the food truck business wasn’t easy due to the long list of regulations and lack of truck-specific maintenance resources but Pie seems to be navigating these obstacles with flying colors. They’re already out on the road making waves in the local food truck scene.
As an advocate for keeping business local, Whitsitt had chosen United Reprographics for a recent postcard project. Whitsitt said, “You did a really great job, the turnaround was really fast, and we really appreciated that… When we got our food truck, it was literally the first thing that popped into my head, ‘I’m going to go down there and get a bid from them and see how it works out.’ And Michael has been really great to work with.” We were so excited to help wrap their brand new food truck and be a part of their success story.
Check out their Facebook page to see the daily menu and find out if they’ll be stopping anywhere near you: www.facebook.com/PieMobile