Let’s face it; business cards will always be an important part of networking. As much as interactions are shifting into the digital realm, nothing makes the same impression as an attractive, eye-catching business card delivered at just the right time. But when exactly are the right times to use business cards to market yourself and your business? Here are five instances when you can get your business card into the right hands of your prospects.
Keep them on your desk
This is one of the best ways to make use of your business cards yet so many people miss out on the opportunity. Keeping your business cards on your desk is a great way to remember to drop them in the hands of important people that you meet with and people who are interested in you and your services. Keep them in a business card tray that displays them prominently.
Include them in all of your written correspondence
Realtors have been doing this since the beginning of time and are able to generate important leads from it! If you ship products, include a card with your packages. If you send thank you notes or letters, include your business card with these as well. It’s just another great way to help people remember you.
Print business cards for your entire staff
As a business owner, the more people on your staff who have business cards with the company name and logo, the more people you have on your marketing team working to get the word out about your company. Not only will your staff be more likely to hand out their own personalized cards, it also boosts morale and makes everyone feel more like a part of the team.
Ask for other people’s cards
Instead of introducing yourself and offering a business card, which can be seen as pushy, ask people you meet for their cards. This lets them know that you are interested in talking with them and find them important. Also, they will likely ask for your card in return!
Volunteer to represent you organization at a conference
If your business attends conferences throughout the year, you can view them as a wonderful networking opportunity. Handing out business cards is common practice at conferences. Make sure that you make yours stand out by writing a personal note on the back or remembering to follow up with your prospects shortly after the conference.
Remember, business cards are like mini-billboards for your business! Try to take measures to make sure you’re getting the most of them in your networking efforts.
The humble business card is a traditional staple of the business world; it is a simple yet fundamental way to make a lasting connection with potential clients. Don’t be deceived by the modern state of business marketing – a well-made business card is still an important part of the modern marketing process! A tangible, informative device such as this should be taken seriously by any driven business owner. The following tips will help you create a memorable card that will make business marketing much easier.
1. Hire a Professional!
Most creative people think they can create a cute or clever design – but in reality, they can’t. A professional graphic design artist can take your ideas and make them smoother and more recognizable. Don’t skip this step!
2. Avoid Clutter
A business card is only so big, and the attention span of the average recipient is fairly short as well. Be clear and concise in your message, and make sure that there is plenty of space between sections to avoid confusion. Always include the company name, primary contact details, and a brief explanation of your business. Printing anything on the back of the card is generally frowned upon by card designers, so if you want to do it, keep it brief!
3. Carefully Consider your Card Size
The standard business card is 3.5″ x 2″, a size that is meant to easily fit into one’s wallet. Should you dare to think outside this standard size? Of course! As long as you avoid a printing gaffe such as a card that is too big for a wallet or too oddly shaped to carry easily, being unique can help you to be remembered.
4. Be Innovative but Poignant
If you and your designer can find a way to make business cards that are interactive and poignant, do it! If you want people to see that your services are totally creative and innovative, consider using a different shape or size, and make the cards multi-purpose. If people can fold them into a tiny pencil-holder or have fun sticking their fingers through a strategically-placed hole, they’ll be sure to keep your cards in reach. Just make sure that the card really portrays the ideals and function of your business.