Standing out in a trade show crowd can be awfully hard sometimes, but doing so can mean the difference between marketing success and a huge opportunity missed. Here are a few things to keep in mind for your marketing materials to make sure that you get the attention you deserve at your next trade show.
Use Bright Colors
Bright colors instantly have a positive effect of people. They make everyone feel more relaxed and comfortable right away. This goes for your clothing as well as your brochures, posters, flyers and even your business cards! Don’t be afraid to use bright, vivid colors to make a statement.
Have Plenty of Giveaways
The more stuff you have to give away, the more likely people will remember your name and think of you later. Print interesting cards, stationary, notepads, etc. to keep with you as giveaways. It will make an impression and ensure that attendees take notice of your booth.
Make Your Booth Attractive
Decorating your booth can really make it stand out when you’re packed in between a bunch of other people! Print signs and posters with interesting images and slogans that connect with your audience to make sure that people passing by see you and take notice of you!
Use a Theme
As long as you’re decorating and getting materials printed, you may as well base it around a cohesive theme! It doesn’t have to be anything hokey or too contrived, but you could do something related to what your company does. For example, if you’re a pet store, you could pass out dog biscuits or notepads in the shape of a bone.
Get Creative with Your Business Cards
Your business cards are the one thing people are most likely to walk away with after a trade show, so make sure they are eye-catching. You can use interesting graphics on them or try a funky design or just go for a simple font on a bright colored background. Whatever you decide, try to keep it in line with your company branding.
Keep these marketing tips in mind when you’re creating your trade show materials and you’ll be sure to make your networking efforts more effective!