Print has seen some awesome new design trends in the last few years and 2014 has great changes in store as well. It’s always exciting to see which trends emerge and take hold and continue to redefine the world of print design. You can expect to see everything from updates in typography to new printing methods. Here are some of the trends to look out for this year.
Type Only Flyers and Brochures
Flat design has taken over the web this year and the sparse and careful use of design elements is becoming more prominent in print as well. Many companies are switching from image-heavy marketing materials to clean and minimalist designs that feature just black and white text. Choose an interesting font and let the words speak for themselves.
Image Only Design
Alternatively, some companies are opting for a single, eye-catching image to grab the attention of consumers, without cluttering it with text. This effect can be very striking and if you choose an image that conveys information about your brand, you can accomplish a lot! Sharp, pretty Instagram-esque images are going to continue to trend in 2014.
Along with crisp, simplistic photos, people and other subjects photographed in interesting, real-life settings are also gaining in popularity these days. Stay away from stock photos as the idea is to elicit stronger emotional connections in your marketing material.
Purple seems to be trending as one of the most popular colors in print design this year. Whether it’s a radiant orchid, lavender or violet, purple is a favorite for print. It seems to express sensitivity and compassion as well as stylishness and individuality. Consider a purple background or font in your design schemes this year.
Type-Lock refers to the recent method of organizing text into easily readable blocks by using different sizes, colors and weights to differentiate ideas, sentences or words. It has become an immensely popular way to convey and show the words that have the most meaning within a block of text. It’s used in many ways and blended into it are design elements like arrows, swirls, logos, etc.
Pepper some of these new design trends into your next print job for marketing materials that will make a lasting impression!