An effective brand image requires strong visuals that connect with your customers. Consistency is key, that imagery should be clear through both your printed and digital marketing materials. The vision that you craft to represent your company should resonate with your customers and inspire positive perceptions about your organization.
Graphic design plays a crucial role in business marketing and too often the basics are overlooked. Your logo is your brand. If it’s catchy enough, people will remember it without even remembering the name of your company. It makes a statement and defines who you are and what you want your company to represent.
Your brochures and web site give you a chance to tell your story and build upon that image that you want to convey about your business. This is your chance to shape the way your customers view your organization. Do you want them to think “premium quality” “family values” “community-centric” “value-priced”? Each of those ideals can be conveyed using well selected photos and graphics.
Don’t overlook the power wielded by your visual marketing tools. Customers migrate to bold, funky design, or unique themes that pack a powerful punch. Great graphic design can immediately boost your sales, get your phones ringing, and drive traffic to your web site.
You want an attention-grabbing image that will command eyeballs. Even a well-written headline can serve as a strong focal point. Make it count – your image and headline should make people stop, think and act.
Clear and crisp fonts work wonders in a graphic design. Don’t use too many fonts or fonts that are outrageously ornate making to the point where they are hard to read.
Colors make a huge impact on your image and presentation. Colors also help influence buyers to make purchases. Make sure your printed materials are colorful and engaging.
White space will make your message stand out. It can be used to direct the viewers eyes and attention. Your materials should have depth, but enough white space to emphasize the focal points.
All of your marketing materials should have a consistent theme and color scheme. People should know they are looking at an advertisement for your company even when certain elements change. This applies to every piece of collateral you produce in print and online.
You always want to leave a great impression, so take advantage of creating a unique and memorable visuals. Your brand and image are the lifelines of your company, so make your materials count!