The amount of digital spending in your marketing budget raises every year, but you’re overlooking an essential part of marketing for any business: your print marketing. We still live in the physical world, we’re not wired into the Matrix yet! Your marketing efforts need to be savvy enough to combine content marketing, social media, and print to create a triple marketing threat that pulls in new leads, clients and sales.
QR codes are your biggest ally when merging content, social media, and your print marketing efforts. QR codes are easy to work into a variety of designs since you have flexible sizing. Consumers have also been trained on how to respond to a QR code, so half of your job establishing a call to action is handled. Choose your destination site carefully depending on the goal of your marketing project. Send directly to your social networks if you need to build numbers on a particular profile, or create a targeted landing page specifically for direct mail program to improve your analytics and build your sales funnel.
Social Media Incentive
Another way to connect your print marketing with your social networks is to provide incentive for readers to follow your social profiles. You can also reverse that, and use social networks to build sign-ups for print advertising. Some incentives to get users to take the step from QR code to your network includes a discount on your services, freebies, coupons, and exclusive access to special events.
Double Dipping Content
You put a lot of effort into your content for marketing, and no one says that you’re stuck keeping it in a single channel. Take your industry articles and work them into an informative brochure, incorporate user feedback by including positive comments and tweets, and maximize your time by basing the bulk of your copy on already developed content. Save time and marketing money by adapting your content to each channel. A postcard may have a blurb about your latest product, while a brochure contains expanded information from a thought leader article you wrote recently.