Handing out business cards is often an activity reserved for business meetings and conferences. But what if you don’t attend a lot of meetings and conferences? And what if you’re a little shy? We’ve compiled a list of ways to share your contact information with potential customers that’s a little less intimidating for those whose inner social butterfly is still finding its wings:
1. Tack them to bulletin boards at community centers, schools, and libraries. This shows that you are a local business provider and gives the impression that you’re involved in your community – two huge factors for many consumers.
2. Leave your business card on the restaurant table after you eat your meal (you may want to hide one or two between the sugar packets so that they aren’t thrown away when the table is cleaned). If you had a good experience and enjoyed the service, leave a card along with your tip for the server as well.
3. If you use public transportation, leave a card on your bus/train seat as you get up to leave. Bus rides can be lengthy so with any luck, you can count on someone being bored or curious enough to check out your card.
4. Stick one of your cards in a taxi door handle for the next passenger to discover. Taxi drivers don’t clean the cars between every passenger and you never know who they will pick up next.
5. Place a business card in the pages of a magazine or book during your next visit to the dentist or doctors office.
6. Make a fun business card holder to set on the front desk of your business (you could even mount a weatherproof business card holder onto your vehicle).
7. Give a few extra business cards to friends and family. Their connections could be a valuable resource for you if they’re willing to pass around your card when appropriate.
8. Use a hole punch on your business cards and tie them to packages and products you mail out. They may have the company information but now you can be their own personal contact at the business.
These methods aren’t guaranteed to bring in a flood of new customers but at least they give you the opportunity to make some new connections outside of your established circles. On occasion those new contacts can turn into some of your favorite and most valued customers! Think and act creatively and amazing things can happen.