A garden that goes unattended will eventually grow weeds and the crops will be lost. In the same way a landscaping business that neglects its marketing will find that sooner or later (usually sooner) the business will whither and die. Marketing is essential to maintaining a steady stream of leads and ensuring that the business grows. Here are five marketing tactics that landscapers can use to build their customer base:
Classifieds are a fast, easy and relatively inexpensive way to market your landscaping business. Many of the popular classified sites below allow you to post on them for free. Some of tips for marketing on classified ad sites include:
Hook them with the title – The title is one of the most important elements of your classified ad. You want to come up with something a little unique so that it stands out from the other ads. You can also capitalize the title and add icons such as *** on either side of the text.
Post Frequently – In order to achieve the best results with classified advertising you need to be posting frequently. Preferably twice a day. This can be a little time consuming but once you have written your ads it is not really that difficult. Try writing different style ads and vary the headlines. This will allow you to test what is working most effectively.
Research your competition – Pay attention to what your competition is posting. This will provide you with useful insights into what you should be including in your own ad.
Some of the best classified ad websites to market your landscaping business on include:
When people are looking for landscaping services one of the first places they will usually look is Google. In fact according to Google’s own statistics 97% of consumers search online for local businesses. One of the easiest ways to get your landscaping business in front of those customers is using Googles advertising platform known as Google Adwords. Google Adwords is composed of two parts – Search and Content Network. Search are the ads that appear to the right and above a search result. For example if someone types in the search term “Landscaping services Miami” then ads for landscapers in Miami will appear above and to the right of the search results. The other part of Google Adwords is the content network. These are the ads that appear on third party websites that have partnered with Google. This can also be a useful way to target customers. For example you can create an ad which will appear on Mommy or Gardening blogs.
Door hangers are an old school marketing technique that is inexpensive and works. One effective way to use door hangers is to canvas an area while you are working there or just after you finish a job. People in the area will have likely seen you working. If they are impressed with the work that you have been doing there is a good chance that they will follow up once they have your contact details. Provide a special or limited time offer on your door hanger such as a “Summer Sale” on landscaping work in order to get prospective customers to take action. You can have high quality door hangers designed and printed at United Reprographics.
Start A Gardening Blog
If you are running a landscaping business then you almost certainly already have expert knowledge about gardening and landscaping. Share that knowledge with an audience by creating a gardening blog and you will naturally attract readers to your website. On your blog you can include gardening tips, interviews with your employees, product recommendations and guides. Its a great way to attract attention for your business as well as establish yourself as an expert in your industry. You can feature photos of the landscaping projects you have worked on to give customers some great visuals to demonstrate your skill.
Your work vehicles are moving billboards for your landscaping business. Because of their long life and the amount of exposure they receive vehicles graphics are about the most cost effective form of advertising that you can use. According to the Outdoor Advertising Association vehicle graphics cost only $0.77 per thousand impressions. This compares to as much as $17.78 for television advertising. You can get a free estimate from United Reprographics to find out how easy it is for you to increase the value of your vehicles that spend the day driving through potential customers’ neighborhoods.
It is dangerous to rely on a single promotional channel to find all of the leads for your business. A landscaping company that only uses one source is vulnerable if that marketing channel becomes too expensive or is no longer effective. Instead use a multi-channel approach to your marketing to grow your landscaping business and start with some of the tips provided above!
Catering can be an exciting, even glamorous industry but it’s also highly competitive. Not only are you competing against other caterers, but also restaurants and venues. In order to succeed in this sometimes crowded marketplace you need a way to get prospective clients attention. Here are six actionable tips that you can use to market your catering company.
#1 Facebook Advertising
According to analysis of over sixty campaigns on Facebook, 70% had a three times or greater return on ad spend. An impressive 49% had a five times or greater return on its ad spend. Facebook advertising is simply one of the most cost effective ways to promote your catering business online. Because of the depth of information that Facebook has about its users you can laser target your advertising campaigns to reach very specific customers. For example you can target specific geographical areas, genders or interest groups. The key to a successful catering advertising campaign on Facebook is to experiment targeting different ads to different groups on Facebook to see which produces the highest return on your investment. You also need a captivating image and a headline that hooks readers and makes them want to click on your ad.
#2 Vehicle Graphics
Your catering vehicle can become much more than a way to transport equipment, food and your team. It can also become a mobile way of advertising your business. A vehicle wrap or graphic allows you to brand your vehicles with your logo, company name, contact details and any special offer that you would like to make. The key to successful vehicle wrap is to make sure that your marketing message is easy to read at a glance. As you drive your catering vehicle around each day you will be gaining the attention of thousands of eyeballs using your vehicle graphics. Take a look at the examples below of how you can brand your catering vehicle with a graphic wrap. United Reprographics can provide a free estimate to help you decide what type of vehicle graphics solution you want to use to turn your delivery vehicle into a rolling advertisement.
#3 Pinterest Marketing
Pinterest is one of the best social media sites for catering companies to use to promote their business. With a relatively affluent and mostly female user base it is perfect for attracting the right kind of customers. The key to marketing on Pinterest is the same with any social network. You need to provide value and interest to the other users of the site. Create boards that are themed around food and events as this will naturally attract the type of follower that is likely to be interested in your services. For example you could create a wedding board with inspirational pictures and ideas for a wedding. Included among the pins can be photos from weddings that you have catered in the past.
#4 YouTube Cooking Show
Cooking and food related video channels have proven very popular on YouTube. This is a great opportunity for a catering company to brand itself. On your video channel you can provide advice about how to prepare meals for large groups or how to hold successful events. This is a great way to position yourself as an expert in your industry and attract people who might be looking to catering services. Below each of your videos you can include a link back to your website where people can find more information.
#5 Wedding Trade Show Displays
Wedding trade shows can be a great place to promote your business. To ensure that your booth or table stands out make sure that you are using a professional trade show display. United Reprographics offers both booth displays and table displays to ensure the maximum exposure for your catering company.
#6 Strategic Partnerships With Other Industry Professionals
Strategic partnerships with other professionals in the event industry can be a great way to obtain leads. Examples of potential strategic partners include photographers, venues and wedding planners. You can have a formal commission structure in place for any leads that these people generate or you can have a more informal referral system. You can also reciprocate by pointing your own customers towards your strategic partners’ services.
Catering may be a competitive industry but there is also a lot of opportunity for agile and creative caterers who love to market their business. People are naturally interested in food and events, so there are plenty of interesting ways for caterers to get free exposure for their brand.
Considering branding a vehicle? Great! In the ever-crowded, noisy world of marketing and advertising, branded vehicles are still pretty unique—grabbing the attention of passersbys wherever they go. However, the success of your vehicle wrap is contingent upon capturing the right brand imaging and message to not only get the attention of the outside world, but inspire them to act as well. To make the most of your wrap, consider the following 5 helpful branding tips:
1. Create messaging using the 3 second rule
Remember that your vehicle will likely be in motion for the better part of its interaction with others. Excessive text or messaging that requires reading for more than 3 seconds will get lost in translation. You need to shape your message to have an impact at three stages 1. when flying down the road at top speed (this will be largely the prominence of your logo) 2. when cruising at a moderate speed (a tagline) and 3. when stopped in traffic or at a light (the gimmick or promotion). Ideally, your design will capture all three points to communicate with others regardless of the vehicle’s moving status.
2. Place your logo or mark on every side
Ok, no, it isn’t a racecar and you can’t just slap logos on the side. But making sure to incorporate your logo on to as many sides as possible will help all eyes to register the brand.
3. Make contact information the 2nd priority
After your logo, consider what action you want viewers to take. Do you want them to visit your website? Follow you on Twitter? Call you for an appointment? Whichever your most important goal, provide that relevant contact information on your vehicle. Keep it within reason though—if your Twitter handle is impossible to read or remember, consider choosing an alternate goal for this marketing tool. Remember, your contact information is only as good as what can be remembered in passing, so keep it simple.
4. Do something remarkable
Full vehicle wraps can be pretty inventive—consider translating your brand into a “scene”. For example, if you’re a moving company, consider designing your wrap as the inside of a packed moving truck. An IT solutions provider? Depict the inside of a major server. Just make sure it is an accurate representation of your actual services—you wouldn’t want to be called for moving services if you just rented trucks.
5. Keep it the spirit of interaction
You’re going out of your way to get attention—now encourage action by getting people to do something when they see you. Consider a call to action to snap a picture of the vehicle and post it to Twitter to win a prize or text a certain number to enter a drawing. Just skip the QR code—no one can scan your moving vehicle and it makes it look half-developed.
Food trucks have taken the restaurant industry by storm, with 90 percent of industry professionals confident the trend is here to stay. But the fast expansion of the industry has amped up competition, making it vital for each mobile restaurant to utilize strong branding as a way to stand out from the crowd. Here are five examples of food trucks who are branding the right way:
The Frankfoota truck popped up on season four of Food Network’s the Great Food Truck Race and is still remembered for the New York truck’s strong branding. With American flags decorating everything from the vehicle to the workers’ pants, this truck added a gourmet touch and seamless branding to the good old American hot dog.
2. The Juice Truck
Vancouver’s Juice Truck keeps it simple and allows bright colors to tie together its marketing theme. With three colors, photos of giant fruit scattered across its website and a simple truck outline on its drink label, the Juice Truck sticks in memory because there are no tricks or gimmicks. The vehicle itself is a fruity hot watermelon pink with bold, white lettering. Its branding portrays exactly what it is: a bright and colorful juice truck.
Coolhaus bases its ice cream truck branding off of Bauhaus, a modernist architectural design theme sweeter than its ice cream sandwiches. The company travels the country, delivering ice cream packaged in 1920s and ’30s wrapping, with a styled font similar to the modern, bubbly houses that stemmed from this German architectural trend. The truck itself imitates Bauhaus buildings with a hot pink popup roof, silver star rims and rounded, bubbly appearance.
4.Baby’s Badass Burgers
Sex appeal alone give LA’s Baby’s Badass Burgers a strong brand identity. The only thing hotter than the gourmet burgers, with names like the Cougar and the Other Woman, are the dolled-up burger babes serving them. These food truck vixens cruise around in high heels and short shorts, selling burgers from their hot pink burger-mobile, with sexy cartoon women plastered on the side of the truck.
5. Hula Girl Truck
A Hawaiian theme ties food, truck and worker apparel together in a flawless way with the Hula Girl Truck, based out of Washington, D.C. The menu is classic Hawaiian, featuring favorites like spam musubi. Bright colors, surf boards and a hula girl appear on the truck and website. Island-themed yellows and ocean blues make the label, clothing, menu and truck itself, which is designed to look like a beach bum van (the kind that house surfing hippies).
The food truck industry is worth over $1 billion dollars, and brands like these have found a way to stand out and cash in.
United Reprographics wraps food trucks helping you build your culinary empire! Contact us today for a free consultation.
Vehicle wraps are one of the most cost effective forms of business marketing available. More than 70% of people who commute said they have read vehicle graphics. And unlike some other forms of advertising, vehicle wraps are paid for once but can continue to produce sales for years to come.
The longevity of vehicle wraps massively reduce the costs involved in reaching consumers. According to the Outdoor Advertising Association of America vehicle wraps cost as little as $0.77 per thousand impressions. In comparison a one third black & white ad in a top 100 newspaper will cost the advertiser $22.95 for those same one thousand eyeballs.
Vehicle wraps may be able to reach a wide audience for a relatively low price, but there are still steps you should take to enhance their effectiveness. Here are seven tips that you can use to make the most out of your vehicle graphic marketing.
#1 Reduce The Amount Of Text
Having too much text can reduce the effectiveness of the vehicle wrap. A good vehicle wrap design only needs a few basic elements. This includes the company’s name, a tagline and contact details such as phone number and/or a web address. People who are driving or on the street have a limited amount of attention. Lengthy text and bullet points will usually not be read, and can be distracting.
#2 Match The Wrap To The Vehicle
You want the style of the wrap to match the vehicle. For smaller vehicles you can go with something a little cute or funky. A van might suit a retro 50′s styling. For a SUV a more rugged wrap will often work well. The exception to this rule is when you deliberately go against expectations to catch the viewers attention.
#3 Make It Legible
You will often only have your viewers’ attention for a handful of seconds. Your message needs to be easy to read and understandable. You also want your branding to be recognizable from a distance. If someone is looking out the window of their apartment at your parked vehicle they should still be able to clearly read the text.
#4 Think Of Your Ideal Customer
Design your wrap with your ideal customer in mind. A vehicle wrap that works is one that your customer will find appealing. That means that you need to be careful about who you ask for their opinion. Just because your friend, your colleague or your spouse don’t find the wrap appealing doesn’t mean it isn’t effective. Ask someone from your customer demographic what they think.
#5 Grab Their Attention
The first priority with your vehicle graphic should be to stand out. If people don’t pay attention, then they are never going to remember your company’s name and contact details. Think bold and different, so that your vehicle stands out amongst the traffic.
#6 Consider Your Branding
Before you spend money on your vehicle wrap you need to think about your branding. If you don’t have a clear brand message then vehicle graphic design won’t be as effective. This means that the images, the company name and tag line should all work together to project a specific brand image.
#7 Don’t Ignore The Roof
When you’re wrapping a vehicle don’t forget the roof. Placing graphics and text on the roof may not produce as many views as the rest of the vehicle but it can still be worth doing. This is particularly effective if you work in areas with a lot of tall buildings where people will be looking down at the vehicle.
When you consider how many views your vehicle wrap can produce, they are arguably one of the least expensive forms of advertising available. To find out just how affordable vehicle wraps can be ask for a free quote. It maybe time to transform your work vehicle into a traveling billboard.
If you’re a small business owner, you know how difficult it can be to make the most of your marketing budget. It isn’t always easy to find the best values, and some advertising investments never pay off. Here are a few ideas to help you get the most marketing bang for your buck.
Get online and get social
Social media can be a very viable—and extremely economical—means for marketing your business. Dedicate time to creating a branded Facebook page and use it often to create genuine relationships with your customers, strengthen the brand bond, and make them feel like insiders. Develop and maintain an active presence on Twitter, as well. Use social media as your central marketing hub. News, promotions, events and any other marketing endeavors should link back to these profiles and vice versa, giving your audience a comprehensive view of your organization.
Don’t limit your marketing to the digital realm. On the contrary, in our technology-centric world, tangible items can have more of an impact than ever. Flyers, brochures, business cards and postcards are still relevant and effective tools; you just have to find ways to mix up the way they’re presented. Include them with give-away items, or distribute them at networking events—or perhaps even at a branded fundraiser that you’re sponsoring.
Vehicle wraps are one of the most cost-effective ways to get your brand noticed. Did you know that a single wrapped vehicle can generate 70,000 impressions a day in a heavily populated area? This creative approach turns even a trip to the supply store into an advertising opportunity at a fraction of the cost of a billboard.
Get in their mailbox
Composing and distributing a monthly newsletter is another simple, effective way to market yourself to your customers long after the first sale is made; it will keep you on their mind for future needs. Promotional postcards with discounts and special offers will peak interest. While e-newsletters are great, in-boxes are often overwhelmed. These days, a physical mailbox is the place to be.
DIY marketing doesn’t mean sacrificing a professional image. Present yourself like a pro by designing a cohesive campaign that establishes your brand’s identity, then leave the printing to the experts. United Reprographics uses state-of-the-art methods that ensure all of your printed materials are top quality. From stationery to signage, brochures to vehicle wraps, we have a solution for your needs.
In our previous article, we discussed the brand new food truck we wrapped for local Seattle company, Pie. We explained the benefits of vehicle wraps for food trucks and showed an exciting video of the wrapping process. If you haven’t seen it yet, check out the video here: http://www.unitedreprographics.com/blog/wrapping-pie/
We recently visited Pie’s Fremont location to speak with one of Pie’s founders, Jessamy Whitsitt. After taking a tour of the restaurant and seeing their baking process, we couldn’t help but feel inspired by the obvious care they put into their craft. The countless creative pie recipes and clever names even make ordering a meal a fun experience. Whitsitt lights up when recounting fond memories of baking pies at an early age. It’s refreshing to meet people who have stayed true to their childhood dreams.
Whitsitt mentions, “I’ve always loved it [baking]. I sort of looked at it scientifically you know, experimenting with things. As a kid, that was my favorite thing to do: Mixing things together and trying to see what would happen. Chemistry was not my thing, but baking was.”
A lot of thought went into every aspect of the Pie experience. The details from the menu to the polished design theme are all very deliberate. Whitsitt says, “Friendly is our number one thing. We want people to feel welcome when they walk in.”
The decision to invest in their food truck was actually part of a very strategic expansion plan. The food truck allows Pie to travel around Seattle and the surrounding areas testing various markets to scout possible locations for a new brick and mortar location. Entering into the food truck business wasn’t easy due to the long list of regulations and lack of truck-specific maintenance resources but Pie seems to be navigating these obstacles with flying colors. They’re already out on the road making waves in the local food truck scene.
As an advocate for keeping business local, Whitsitt had chosen United Reprographics for a recent postcard project. Whitsitt said, “You did a really great job, the turnaround was really fast, and we really appreciated that… When we got our food truck, it was literally the first thing that popped into my head, ‘I’m going to go down there and get a bid from them and see how it works out.’ And Michael has been really great to work with.” We were so excited to help wrap their brand new food truck and be a part of their success story.
Check out their Facebook page to see the daily menu and find out if they’ll be stopping anywhere near you: www.facebook.com/PieMobile
Our good friends at Seattle’s own Pie recently commissioned us to wrap their brand new food truck. We’re excited to watch their continued success as they hit the road in the Pie-Mobile with their fun and unique menu!
Check out our video showing the Pie food truck getting wrapped! Pie decided to paint the base colors as part of the truck renovation. We provided decal wraps for the logos, slogans, and contact information using our 3MTM ControltacTM Graphic Film with ComplyTM V3 Ahesive―the highest quality vehicle wrapping material available.
Why Wrap a Food Truck
Food trucks are a mobile extension of a restaurant; and with their increasing popularity, sometimes they actually are the restaurant.
Their success is based on the ability to deliver tasty goodness to hungry folks in densely populated parts of town throughout the day. The downside of constantly changing locations is that it can be difficult to build an established clientele.
Food truck graphic wraps will help these mobile businesses build up the brand awareness needed to draw a crowd. And as an added bonus, the wrap material will even help protect these vehicles as they weather the elements day after day.
As a mobile business, food trucks have to maintain cutting edge designs to mirror their edgy food offerings (especially since the food truck industry has become very social media savvy). Our vinyl wraps offer an affordable and non-destructive way to add graphics that deliver a sharp, distinctive look.
We’ll be following this post up with an interview with one of Pie’s founders, and a look at how their vehicle wrap is improving their first few weeks on the road… so stay tuned!