Catering can be an exciting, even glamorous industry but it’s also highly competitive. Not only are you competing against other caterers, but also restaurants and venues. In order to succeed in this sometimes crowded marketplace you need a way to get prospective clients attention. Here are six actionable tips that you can use to market your catering company.
#1 Facebook Advertising
According to analysis of over sixty campaigns on Facebook, 70% had a three times or greater return on ad spend. An impressive 49% had a five times or greater return on its ad spend. Facebook advertising is simply one of the most cost effective ways to promote your catering business online. Because of the depth of information that Facebook has about its users you can laser target your advertising campaigns to reach very specific customers. For example you can target specific geographical areas, genders or interest groups. The key to a successful catering advertising campaign on Facebook is to experiment targeting different ads to different groups on Facebook to see which produces the highest return on your investment. You also need a captivating image and a headline that hooks readers and makes them want to click on your ad.
#2 Vehicle Graphics
Your catering vehicle can become much more than a way to transport equipment, food and your team. It can also become a mobile way of advertising your business. A vehicle wrap or graphic allows you to brand your vehicles with your logo, company name, contact details and any special offer that you would like to make. The key to successful vehicle wrap is to make sure that your marketing message is easy to read at a glance. As you drive your catering vehicle around each day you will be gaining the attention of thousands of eyeballs using your vehicle graphics. Take a look at the examples below of how you can brand your catering vehicle with a graphic wrap. United Reprographics can provide a free estimate to help you decide what type of vehicle graphics solution you want to use to turn your delivery vehicle into a rolling advertisement.
#3 Pinterest Marketing
Pinterest is one of the best social media sites for catering companies to use to promote their business. With a relatively affluent and mostly female user base it is perfect for attracting the right kind of customers. The key to marketing on Pinterest is the same with any social network. You need to provide value and interest to the other users of the site. Create boards that are themed around food and events as this will naturally attract the type of follower that is likely to be interested in your services. For example you could create a wedding board with inspirational pictures and ideas for a wedding. Included among the pins can be photos from weddings that you have catered in the past.
#4 YouTube Cooking Show
Cooking and food related video channels have proven very popular on YouTube. This is a great opportunity for a catering company to brand itself. On your video channel you can provide advice about how to prepare meals for large groups or how to hold successful events. This is a great way to position yourself as an expert in your industry and attract people who might be looking to catering services. Below each of your videos you can include a link back to your website where people can find more information.
#5 Wedding Trade Show Displays
Wedding trade shows can be a great place to promote your business. To ensure that your booth or table stands out make sure that you are using a professional trade show display. United Reprographics offers both booth displays and table displays to ensure the maximum exposure for your catering company.
#6 Strategic Partnerships With Other Industry Professionals
Strategic partnerships with other professionals in the event industry can be a great way to obtain leads. Examples of potential strategic partners include photographers, venues and wedding planners. You can have a formal commission structure in place for any leads that these people generate or you can have a more informal referral system. You can also reciprocate by pointing your own customers towards your strategic partners’ services.
Catering may be a competitive industry but there is also a lot of opportunity for agile and creative caterers who love to market their business. People are naturally interested in food and events, so there are plenty of interesting ways for caterers to get free exposure for their brand.
Standing out in a trade show crowd can be awfully hard sometimes, but doing so can mean the difference between marketing success and a huge opportunity missed. Here are a few things to keep in mind for your marketing materials to make sure that you get the attention you deserve at your next trade show.
Use Bright Colors
Bright colors instantly have a positive effect of people. They make everyone feel more relaxed and comfortable right away. This goes for your clothing as well as your brochures, posters, flyers and even your business cards! Don’t be afraid to use bright, vivid colors to make a statement.
Have Plenty of Giveaways
The more stuff you have to give away, the more likely people will remember your name and think of you later. Print interesting cards, stationary, notepads, etc. to keep with you as giveaways. It will make an impression and ensure that attendees take notice of your booth.
Make Your Booth Attractive
Decorating your booth can really make it stand out when you’re packed in between a bunch of other people! Print signs and posters with interesting images and slogans that connect with your audience to make sure that people passing by see you and take notice of you!
Use a Theme
As long as you’re decorating and getting materials printed, you may as well base it around a cohesive theme! It doesn’t have to be anything hokey or too contrived, but you could do something related to what your company does. For example, if you’re a pet store, you could pass out dog biscuits or notepads in the shape of a bone.
Get Creative with Your Business Cards
Your business cards are the one thing people are most likely to walk away with after a trade show, so make sure they are eye-catching. You can use interesting graphics on them or try a funky design or just go for a simple font on a bright colored background. Whatever you decide, try to keep it in line with your company branding.
Keep these marketing tips in mind when you’re creating your trade show materials and you’ll be sure to make your networking efforts more effective!