Let’s face it. Your windows are freeloaders. They sit around all day and do nothing productive. It’s time to put them to work! Take advantage of your location and use your windows as a marketing front.
Perforated window graphics are a great way to use your physical space (office/storefront) as an advertising billboard. In most buildings, the windows are large and easily visible to the public, which makes them prime real estate for self-promotion. The perforated vinyl or mesh also allows you to see through the windows, while displaying colorful ads on the outside so you don’t lose the functionality of the windows in the process. These window graphics are also easy to install and uninstall because they don’t require messy, damaging adhesives. This makes them perfect for seasonal sales, temporary price changes, and short-term notifications.
Make them bright! Use bright and exciting colors to create a fun and inviting atmosphere. Dark colors and neutral designs are great for a lot of other things but you want to really focus on visibility with window graphics. Use simple designs and pictures to make sure that even people in the cars driving by can understand the message. Keep the number of different ads to a minimum. Too many different concepts can be confusing and chaotic. Make them as large as possible. This will help with visibility and give the message more impact.
A study by the University of Cincinnati indicates that 45% of new customers enter a business because of signs and window graphics and 29% of the people polled said that sign quality made an impact on that decision. If you want to increase company visibility, add aesthetic appeal to your building, and boost sales, window graphics might be for you!
United Reprographics is partnering with the Seattle Dream Center and Each One Reach One, leading Seattle non-profit organizations providing support to less fortunate families, to collect and distribute toys to children whose families are unable to afford gifts this year.
WE NEED YOUR HELP COLLECTING TOYS
Would your staff members, customers, and vendors like to brighten the holidays for Seattle’s children in need?
Volunteer to serve as a toy drive drop-off location and we’ll deliver a toy barrel to your office.
Call (206) 382-1177, ext. 202 or e-mail firstname.lastname@example.org to request your donation barrel.
United Reprographics will be distributing toy barrels throughout Seattle on December 3 and picking them up on December 17. Seattle Dream Center’s Each One Reach One organization will be distributing toys on December 23 to children who would otherwise have an empty Christmas tree. Their mission is to make sure every inner city child in Seattle receives a toy this Christmas.
With the abundance of social media platforms available, some people think that networking can be accomplished entirely online. Online communication can accomplish a lot, however there’s still a huge value in face-to-face networking. In most cases, it’s easier to build trust and respect when communicating in-person. Solid eye contact, a firm handshake, and an honest smile will always go further than an email. That’s why business cards are still a relevant marketing tool.
Business cards make public communication a less daunting task. You can meet someone, exchange cards, and enjoy the conversation rather than wasting time writing down phone numbers and email addresses. The other benefit is that they are automatically reminded of you and the conversation you shared every time they see your card in the future.
Business cards also work great for mail. You can put your business card into your outgoing mail which allows the customer to keep your information on hand without having to carry too much extra paper. This also gives the impression that you personally send out each piece of mail rather than just including the recipients on a large mailing list.
Business cards are still a viable and effective communication staple but that doesn’t mean the formula is perfect for today’s market. Here are some ways to keep your cards up-to-date:
- Use designs appropriate for your industry and use current design trends. This will give the appearance that you’re able to adapt to change and that you stay informed.
- Don’t be afraid to pay extra money for higher quality paper. It’s an easy way to show that you care about quality and it will help you stand out from the crowd.
- Be sure to include links to your social media sites. Always integrate your physical media and your online media whenever possible. This will make your marketing and networking strategy much more effective.
- Include some personality in your card. A bold yet professional statement can open many doors for you.
- Make sure that you clearly convey your services and products on your business card. Don’t overload it with details but help them remember why they need to contact you again.
The important thing to keep in mind when using business cards is that they are only the first step in the connection process. They help establish familiarity but you have to follow through to turn that into a relationship!
Every marketing team knows that it’s “Go Time” when the holiday season rolls around. Families are visiting from out of town, holiday bonuses are coming in, and kids are hoping for holiday gifts. It’s a very profitable time of year for businesses (Halloween is actually the second most commercially successful holiday of the year!). Most people only think of Thanksgiving and Christmas when it comes to Fall/Winter holidays. Why not break convention this year and develop a fun, creative, and effective Halloween marketing campaign? Here are some fun Halloween themed marketing ideas to get you started:
Try a spooky commercial!
Make a short commercial or promotional video with a Hitchcock or Twilight Zone theme. It may be a little cheesy but showing some fun company personality can really connect to customers who are tired of dry, humorless advertisements (with the popularity of social media, humor, creativity and personality are absolutely necessary to make an impression).
Partner with other local companies!
Work with a local movie theater to include free scary movie tickets with your products. Hollywood has done a good job of getting people excited about Halloween so take advantage of that momentum!
Have your employees wear Halloween costumes to work!
Have a few costume days during the month of October. The employees will have a blast and customers with children have extra incentive to visit (so keep the costumes family-appropriate!).
Print coupons that are only valid on Halloween day!
It’s hard to get people to go out and take care of business on holidays. They’re probably trying to fit work, friends, and family into their schedules. A special deal on the holiday might convince them to add your business into their busy schedule.
If you cater to a family-oriented customer base, include a free pumpkin with orders!
Parents are always busy around the holiday season. If they can take care of their normal business with you and skip a trip to the local grocery store at the same time, they will be ecstatic!
Send out Halloween themed direct-mail!
You need to get in contact with your customers this month so why not surprise them with some holiday spirit? Consider attaching some candy corn or other seasonal candy to make your mail stand out from the rest.
Print Halloween themed company posters or window stickers!
This idea is good for employees and customers. It helps to show a sense of fun in the workplace and storefront.
What started as a heartfelt graduation gift for his boys turned into an exciting self-publishing enterprise for Dave Clark. When he penned “A Man’s Rules: Platitudes From a Dad,” Dave’s goal was to impart his wisdom, share his mistakes and provide positive inspiration. He soon realized that these rules would hit home for lots of young men, not just the ones in his family.
An astute business man and successful architect, Dave decided to find out what was involved in managing the printing process. After a conversation with Michael Barrett, President of United Reprographics, he decided very quickly that self-publishing was the path he wanted to take. Working with designer Jenna Riggs, Dave prepared his book for printing and United Reprographics took it from there printing and binding Dave’s color cover book.
From girlfriends looking to subtly nudge their boyfriends to grow up to mom’s hoping to encourage their boys to become considerate and contemplative men, “A Man’s Rules” provides fatherly advice that connects with young men of the technology era who are seeking contemporary masculinity.
Order Your Copy of A Man’s Rules here!
Like A Man’s Rules on Facebook
or visit Dave’s website to find out what he’s working on next!
When choosing how to deliver your information to the world, focus on the most effective way to reach your audience. Here are 10 reasons why printed marketing collateral isn’t going away anytime soon:
1. It’s physical. The tangible sense of touch and 3-dimensional experience make your printed product more memorable than a digital online image.
2. Magazine stands and bookstores still exist for a reason. Many people still enjoy the experience of holding their reading materials in their hands and turning the pages, enjoying the glossy color printed page.
3. There’s no junk mail filter for the mailbox in front of your house. This ensures your printed direct mail spends at least a few moments in your customers’ hands, a luxury that online ads cannot always provide.
4. People have become numb to online advertising. Flashing banners and pop-up ads can come across as overly aggressive and invasive. Bill Thompson of BBC News said, “When I am online, looking for information, reading the news or simply surfing around aimlessly, the ads are in the way and I block them out.”
5. Printed brochures, catalogs, and flyers have a singular focus – your company’s products and services. Your customers see exactly what you want them to see. Online advertising is often buried amongst a wide variety of distractions that make it difficult to focus on your message. It’s rare that you’ll get an entire web page to yourself so keep in mind the amount of other ads consumers will have to sift through just to see your information.
6. Short run printing has become an affordable option for individuals and small businesses. In today’s economic climate, every dollar counts. Print companies understand this and have found ways to make it affordable to print the exact quantity of items you need.
7. Printing is shifting to more digital press output, delivering specialized variable data print products. Now your direct mail postcards can be custom-tailored to each individual customer showing that physical prints can be just as flexible as any online ad.
8. Your printed advertising can even pay for itself. Consider placing ads for local businesses in your company newsletter, brochure, or magazine. You can reduce or eliminate printing costs and create valuable business relationships in the process.
9. Having printed material gives the impression that your company is solid, tangible and has staying-power. Online ads can often have a cheap, fly-by-night quality due to how often that advertising arena has been abused.
10. Lastly, print and digital media can co-exist! Printed media is one of the strongest ways to drive customers to your website. Keep in mind that not every waking moment of a person’s life is spent staring into a computer screen, so a well-placed postcard or flyer could be the missing link in your marketing system.
We were so excited to help our customer Djung on Wheels get ready for their big debut as the latest food truck on the scene in Seattle. They opted to go with a gorgeous deep navy blue paint job with decals that displayed their branding and wholesome family values.
The Djung family incorporated their adorable children’s faces into their design featuring their three mini chefs chopping up the fresh veggies that you can enjoy every day from their truck.
After we printed Djung’s decals on our specialty vehicle wrap film, the images were hand-trimmed and prepared for application. Chris, our large format graphics pro, applied the images to the truck readying Djung On Wheels to hit the streets and serve up their tasty fare!
Like Djung on Wheels on Facebook to find out where they’ll be delivering their stir-fried goodness next!
This year the Seattle Center celebrates the 50 year history following the 1962 World’s Fair by setting the tone for The Next Fifty. We are very excited to have been able to support the Seattle Center’s efforts by producing the signage that guides visitors around the park’s newest exhibits.
The history wall found in the Armory building is definitely worth a visit. Black and white printed Dibond panels have been attached to the wall creating a mural that walks you through the Seattle Center’s past. As we look to the future, it’s important to remember the events that brought us to the present.
From vinyl banners, venue ID Sonotubes, and directional signage to photo murals and vinyl lettering, we have produced the Seattle Center’s sign graphics with the sharp, eye-catching quality that United Reprographics is committed to providing with every print project.
We hope you take the time to stop by the center of our community this year to enjoy all of the festivities!
Like the Seattle Center on Facebook to keep up with the latest events!