Digital photography has helped both professional and aspiring photographers immeasurably. Normal folks who would have shied away from the complexities of film and darkroom printing can easily pick up a fully-fledged pro DSLR and start clicking away. In today’s world, studios may find it difficult to attract customers when most amateurs think they can pass themselves off as the next Ansel Adams or Annie Liebowitz.
Here are a few tips on improving the marketing reach of your photo studio and positioning yourself above the weekend photographer:
Conduct workshops at schools, colleges, and photo clubs
One thing amateur photographers have is enthusiasm. Not only are they not your real competition, but they can actually be a profit center for you! Host a workshop for half a day, or even just one or two hours. Print flyers and posters and post them at cafes, local colleges and community centers to attract more students.
Reach out to high profile authors who need headshots for dust jackets
Romance novel authors require different portraits compared to history writers. You can pitch your services for free, as word of mouth goes a long way. You might even be able to get a string of jobs from the publisher. Soliciting large companies for headshot work can also be lucrative as more companies are trying to humanize their organization by featuring photos of staff members on their websites and marketing materials.
Host photo shoots for a cause
Non-profits and charity organizations always need new publicity shots for new projects. Try to contact these groups and offer your services for their brochures, posters, calendars and websites. Not only will you be helping yourself, but also those in need.
Cover community events like Special Olympics, local races, and fairs
Participants and organizers of these events would really rather have a pro snapping away to highlight memorable moments. You can also use the opportunity to advertise your business by having a booth or table display setup near the registration area.
Organize contests on social media for free photo sessions
The power of social media is undeniable, but the draw of free stuff is even more potent. You can promote your studio by holding online competitions for free photo sessions every few months. You can simply ask your fans and followers to share your posts or invite their friends to follow your page to rev up word of mouth for your studio.
Any combination of these marketing techniques can help a photography studio immensely. Just remember that not everything is confined to the digital realm. Even though film cameras may be gathering dust, good old printed marketing collateral like flyers and brochures, combined with a lot of goodwill, still have a place in every industry.
Posters are an excellent way to put your marketing chops to work for your business, no matter if it’s a product, service, person or event you are marketing. We’re all familiar with posters for concerts, movies, theater and other popular entertainment events but don’t forget about billboards, subway ads and other types of big design posters that work to catch people’s eyes and insert a message into their minds. It’s important to get high quality poster prints and also to have a great poster design. Here are some things to keep in mind when designing your posters that will boost your marketing strategies.
1. Consider where your poster will be hanging
Will your poster be on display in a public area, like a trade show or business office? Or will it be hanging in your retail windows or somewhere else? When you’re designing your poster, make sure to take this into consideration as it might be competing with other surroundings and other posters, in which case you’ll want to take extra measures to make sure it stands out.
2. Simplify your information
Posters aren’t meant for people to stare at and peruse tons of information. They should be quick, eye-popping statements or images that get a message across immediately. You have a very short amount of time to communicate your message so don’t bog it down with a bunch of info they can find when they visit your website. Keep it very clean.
3. Embrace white space
When printing posters, many companies are tempted to fill the space from corner to corner. This isn’t always the most effective use of space. Consider Oreo’s new highly effective ad campaign. One word and their recognizable product says more than any amount of text or jam-packed poster could have done.
4. Narrow down your fonts
Don’t overdo it with different typefaces unless you are doing a “Lock-Up” Type design. In most cases, it’s best to stick with only one or two typefaces so that your content doesn’t get too complicated and difficult to read. Remember to take a step back from your design during the process to ask yourself “Can I read this?” Try your best to convey the information clearly and to get rid of any elements that aren’t helping to push the message to the forefront of the design.
Remember, the message of the poster should be the number one purpose of the design. In terms of poster advertising, the methods that worked back in the 1800s still apply today – keep it short, simple and straightforward and you’ll get the most traction from your marketing posters.