So you have a great promotion that you want to share with your customers and the people who should be your customers… now what? In addition to creating some awesome social media buzz, you might want to think about putting the details on a flyer, jazz it up to make it look spectacular, print ‘em and hit the streets! Here are a few ideas for blasting out those flyers and getting them into the right hands.
Post at Local Shops
One of the best ways to get your flyers seen is to post them at local shops nearby. If your company sells health-related items, for example, the flyers should be posted at gyms, weight loss clinics, health food restaurants, and other similar locations. The type of business you are advertising should determine which shops and places you post your flyers. After all, you want to attract customers who you know are actually interested in buying the type of products you are selling.
Include Them in the Newspaper
Many people either pay to have the paper delivered, or they pick up a copy at a nearby location. Having your flyer in the paper would be an easy way to ensure it gets seen by numerous people. You can bring a copy of your flyer to a local newspaper and pay them to include it in their distribution. Many newspapers offer geo-targeting for flyer inserts so you can focus on the locations that make most sense for your business.
Leave Them at Restaurants and Cafes
A sure-fire way to have your flyers seen is to simply leave them at restaurants and cafes in the area. Many people frequent their favorite restaurants on a regular basis. By leaving your flyers at these locations, you are ensuring that they will be seen by plenty of people.
Many companies take a simple door-to-door approach. They simply walk around nearby neighborhoods and place their flyers in each person’s door. This may be time consuming, but it is the best way to ensure as many as possible people who live close by your business see the flyer and learn about the business.
Use a Flyer Distribution Service
If you have limited time to focus on delivering the flyers, there are actually services that will do the work for you. Simply pay them a fee, and the flyer distribution service will ensure your flyers are delivered to a number of locations. They often have special deals with local shops, restaurants, newspapers, and other businesses that will allow them to post a variety of flyers in regular intervals.
Effective business marketing will ensure customers are being brought into your business. Using flyers is one marketing technique that will continue to work well for companies. As long as you are getting your flyers out to the right people, you will find new customers who are interested in what they see and want to check out all the company has to offer.
In today’s world it sometimes feels like everything is digital. While the Internet continue to evolve, more traditional routes of communication are still viable. Despite the convenience and low cost of email marketing and content marketing, direct mail is still an effective form of lead generation. For many small and large businesses, using the postal service to deliver printed materials is a great advertising strategy.
Variety of Formats
Companies that use direct mail have several formats to choose from for delivering messages. While postcards are useful for introducing your company to prospects, you can also use brochures, self-mailers, flyers or catalogs. For more in-depth information, you can send out a sales letter, direct mail package or booklet. The type of format you choose depends on the purpose of the mailing. With good writing and graphic design, you can create memorable advertising.
A Targeted Audience
Another benefit of direct mail is that you can carefully target your message. You will get the highest return on investment if you understand your target market and the problems they encounter. In deciding what printed material to send, you need a clear picture of your ideal customers. These customers are more likely to respond to information that addresses their problems or concerns. You can find potential customers for your product or service by creating or buying a list of names.
Many companies are moving away from direct mail, mistakenly thinking it’s obsolete in a digital age. However, most people still look forward to getting mail. While everyone is inundated with emails throughout the day, mail delivery comes only once per day. Reviewing physical mail is an opportunity for people to step away from their computer, which can be a welcome relief. Also, it’s tangible, so people hold it in their hands as they read, and can easily put it aside for later review if something catches their attention. They’re less likely to forget about a big postcard on their desk versus another e-mail in their flooded inbox. You can also make a great impression with direct mail by adding coupons and/or samples. Direct mail is more noticeable now because there is less of it, giving you a chance to really stand out.
With direct mail, you can measure the success of any marketing campaign. You can keep track of the number of orders or the number of phone inquiries you get. If a direct mail piece is successful, you can send it again and again to get similar results. If a direct mail campaign is s dud, you know to make changes until you get better results. With direct mail, you can test different mailings to find the ones that yield the best response.
Small business marketing takes many forms. When used correctly, direct mail is still a powerful marketing method.
Print advertising doesn’t have to be boring. Penguin Audiobooks demonstrates how creative visuals can grab your attention and reel your mind in to think about the products or services being pitched.
The recently launched Penguin Audiobooks campaign doesn’t, at first glance, seem like the type of thing that would immediately skyrocket into popularity. The campaign features famous literary figures in acrobatic poses on the cover of each audiobook. Mark Twain, Shakespeare, Oscar Wilde and other well-known literati don the cover of each audio book in mirrored backbends that form the appearance of a headphone.
Why a headphone, you ask? Well, what else comes to mind when you think of audiobooks? Penguin, and other publishers, have had a difficult time with sales of classic literature books in an audio format. Customers who read classic novels tend to be old-fashioned. They love the smell and the feel of old books and have a hard time transitioning into the modern technological world.
Hence, Penguin hired the McCann Worldgroup ad agency branch based in Mumbai, India in order to conceive and execute a new campaign that would both appeal to a younger audience and not risk alienating their older audience. The Penguin ad campaign was headed by creative directors Rohit Devgun and Talha Nazim and illustrated by Lamano Estudio. The goal was to get the recognizable faces of these brilliant writers depicted in a quirky, funny way that also evoked the idea of listening to audio books.
Thus the designers decided to mimic the shape of a headset by depicting the authors in funny, cartoonish backbends so that their faces act as a headset and their bodies are wrapped back into what would be the plastic headband.
The campaign was a huge success, increasing awareness of Penguin audiobooks by 15%. Further solidifying the affect of this campaign, 7% more audiobooks sold in a matter of days and the campaign won a Gold Press Lion at Cannes International Festival of Creativity!
In addition to the brilliance of blending the wisened, iconic depictions of these authors into a modern contraption, the design works so well because of it’s extreme minimialism. Besides the authors themselves, there are no other design elements on the covers besides the tiny Penguin logo at the bottom center. This creates visually appealing design that pops out of the whitespace and brings the viewers attention directly to the material itself, rather than distracting marketing lingo or clever design.
Food trucks have taken the restaurant industry by storm, with 90 percent of industry professionals confident the trend is here to stay. But the fast expansion of the industry has amped up competition, making it vital for each mobile restaurant to utilize strong branding as a way to stand out from the crowd. Here are five examples of food trucks who are branding the right way:
The Frankfoota truck popped up on season four of Food Network’s the Great Food Truck Race and is still remembered for the New York truck’s strong branding. With American flags decorating everything from the vehicle to the workers’ pants, this truck added a gourmet touch and seamless branding to the good old American hot dog.
2. The Juice Truck
Vancouver’s Juice Truck keeps it simple and allows bright colors to tie together its marketing theme. With three colors, photos of giant fruit scattered across its website and a simple truck outline on its drink label, the Juice Truck sticks in memory because there are no tricks or gimmicks. The vehicle itself is a fruity hot watermelon pink with bold, white lettering. Its branding portrays exactly what it is: a bright and colorful juice truck.
Coolhaus bases its ice cream truck branding off of Bauhaus, a modernist architectural design theme sweeter than its ice cream sandwiches. The company travels the country, delivering ice cream packaged in 1920s and ’30s wrapping, with a styled font similar to the modern, bubbly houses that stemmed from this German architectural trend. The truck itself imitates Bauhaus buildings with a hot pink popup roof, silver star rims and rounded, bubbly appearance.
4.Baby’s Badass Burgers
Sex appeal alone give LA’s Baby’s Badass Burgers a strong brand identity. The only thing hotter than the gourmet burgers, with names like the Cougar and the Other Woman, are the dolled-up burger babes serving them. These food truck vixens cruise around in high heels and short shorts, selling burgers from their hot pink burger-mobile, with sexy cartoon women plastered on the side of the truck.
5. Hula Girl Truck
A Hawaiian theme ties food, truck and worker apparel together in a flawless way with the Hula Girl Truck, based out of Washington, D.C. The menu is classic Hawaiian, featuring favorites like spam musubi. Bright colors, surf boards and a hula girl appear on the truck and website. Island-themed yellows and ocean blues make the label, clothing, menu and truck itself, which is designed to look like a beach bum van (the kind that house surfing hippies).
The food truck industry is worth over $1 billion dollars, and brands like these have found a way to stand out and cash in.
United Reprographics wraps food trucks helping you build your culinary empire! Contact us today for a free consultation.
With all the buzz about social media and online content marketing, it’s easy to get carried away with these trends. If you aren’t careful, you could end up blowing your budget on digital marketing with nothing left to use on print collateral. In reality, successful businesses integrate quality content into both print and digital campaigns. Check out these five essential marketing tips for using quality content with your print collateral:
1. Always Start with Quality Content
Successful small businesses understand the value of quality content in digital and print marketing efforts. Your small business needs to start with content that is compelling, relevant, and helpful in order to increase sales and brand loyalty. No matter what business marketing format you choose, keep in mind that consumers respond to quality content across the board.
2. Try Customer Magazines
Customer magazines give small businesses the opportunity to deliver quality, relevant content to a captive audience. Businesses have been using customer magazines for decades as a way to position themselves as an industry knowledge base and thought leader, but these types of publications have become even more popular in the past few years. Surprisingly, in an age that is seemingly flooded with digital content, consumers are still craving the tactile, tangible experience of magazines.
3. Revisit Mailers
While it’s easy to ignore an email or move it to the spam folder, most people take more time when going through their snail mail. For many consumers, print is perceived as more credible and also more important than electronic correspondence. If you take the time to send out more than just advertisements or sales flyers, consumers will respond positively.
4. Integrate QR Codes
QR codes are a great way to enrich your content as well as connect your print and digital presence. You will most likely find consumers who initially engage in print collateral are pleased to have such a convenient method to purchase your product online or connect with your social media campaign.
5. Leverage Print Collateral For Events
In-person events, trade shows, and conventions are all excellent opportunities to connect with consumers. You won’t be able to talk to every single person that passes through, but you can distribute print collateral. Visitors to these events are often hungry for information about new products. You can satisfy the curiosity of most visitors by having a wide variety of printed materials on hand.
Though the term “content marketing” usually refers to digital collateral, successful businesses have been using quality content to engage customers for many years. Regardless of the business marketing tactics you choose to utilize, don’t neglect your print campaign. Print content can be just as effective as digital content, if used correctly.
If you’re a small business owner, you know how difficult it can be to make the most of your marketing budget. It isn’t always easy to find the best values, and some advertising investments never pay off. Here are a few ideas to help you get the most marketing bang for your buck.
Get online and get social
Social media can be a very viable—and extremely economical—means for marketing your business. Dedicate time to creating a branded Facebook page and use it often to create genuine relationships with your customers, strengthen the brand bond, and make them feel like insiders. Develop and maintain an active presence on Twitter, as well. Use social media as your central marketing hub. News, promotions, events and any other marketing endeavors should link back to these profiles and vice versa, giving your audience a comprehensive view of your organization.
Don’t limit your marketing to the digital realm. On the contrary, in our technology-centric world, tangible items can have more of an impact than ever. Flyers, brochures, business cards and postcards are still relevant and effective tools; you just have to find ways to mix up the way they’re presented. Include them with give-away items, or distribute them at networking events—or perhaps even at a branded fundraiser that you’re sponsoring.
Vehicle wraps are one of the most cost-effective ways to get your brand noticed. Did you know that a single wrapped vehicle can generate 70,000 impressions a day in a heavily populated area? This creative approach turns even a trip to the supply store into an advertising opportunity at a fraction of the cost of a billboard.
Get in their mailbox
Composing and distributing a monthly newsletter is another simple, effective way to market yourself to your customers long after the first sale is made; it will keep you on their mind for future needs. Promotional postcards with discounts and special offers will peak interest. While e-newsletters are great, in-boxes are often overwhelmed. These days, a physical mailbox is the place to be.
DIY marketing doesn’t mean sacrificing a professional image. Present yourself like a pro by designing a cohesive campaign that establishes your brand’s identity, then leave the printing to the experts. United Reprographics uses state-of-the-art methods that ensure all of your printed materials are top quality. From stationery to signage, brochures to vehicle wraps, we have a solution for your needs.
Summer is just around the corner. The weather is starting to warm up and people are excited about going out to all the big summer events. Holidays are traditionally the big money-makers for retail and service industries but this summer season has the potential to be equally successful. As a marketer, you have to adjust your tactics to fit the current interests. Here are 5 summer marketing tactics to help make this a very lucrative summer:
1. SMS Outreach
People are less likely to watch televised ads during summer in lieu of being outside or attending events. With the high prevalence of smartphones, this is a great time to start a SMS (text) messaging campaign to reach people on the go to let them know about your newest products and promotions.
2. Summer Sales
People are much more active during summer months. They want to get out and enjoy the nice weather after being stuck inside during winter. Utilize a special sale to get them to visit your business and take advantage of the increased foot /vehicle traffic.
3. Get Involved With Local Events
Get your company name out there by volunteering at or sponsoring a big summer event. Festivals, concerts, and athletic events are perfect for this. If your community is environmentally active, organize a park cleanup or get involved with an outdoor market.
4. Summer Social Media
Keep active with social media posts and blogs over the summer. As mentioned in the email outreach point, people are communicating more often through electronic means such as Facebook and Twitter updates.
5. Print summer-themed promotional material.
Get your business noticed by incorporating the upbeat summer imagery and positive attitude in your advertisements. Use light and airy spring/summer colors to give your ads a fresh look as well. This is a great way to let customers know you’ve moved into your next seasonal set of products and services.