When designing your prints to catch attention, an important aspect to incorporate is color visibility. The properties of light waves can cause the human eye to perceive certain colors more than others. Yellow is one of the most noticeable colors in the spectrum (especially in contrast with black). Yellow’s high visibility can have interesting effects on a design. On one hand, it provides a sense of energy, excitement, and joy. On the other hand, it can become harsh, irritating, and provoke negative emotions when overused. Here are 10 images collected from design profiles that showcase some impressive uses of yellow to create bold designs. Some are intuitive and easy to enjoy, others verge on a dangerous use of the color that might just be too much:
1. Super 8
Wise use of color, exceptional contrast with black, and strong lines make this poster work very well. The chaos between the film strip and train track is conveyed in a clean manner.
2. Spark Poster
The yellow accents in this picture definitely stand out but are not overwhelming. The blue helps to keep the energy fun yet casual. The black background really helps the colors shine and the red in the light bulb leads the eye upward through the image.
3. Yellow Light
The muted shadows, smooth midtones, and soft lighting allow the yellow accent to command attention without becoming harsh or too vibrant. The overall effect is quirky and stylish.
4. Moon Poster
The vivid colors add a lot of punch to the black silhouette character and white background. The colors dividing below the character like light refracted from a prism give a sense of depth or complication (makes you wonder if the character has multiple personalities, perhaps a plot device from the movie?).
5. Fabric Magazine Cover
The yellow tones in this image are darker and muted but manage to maintain a light and buoyant feeling due to clever placement.
The yellow background color lends a calm and warm glow to the image. The dark sleeve and the shallow depth of field help to make the title stand out.
7. In the Dead of Night
The yellow background and yellow text are striking against the monochromatic vinyl record and statue. The gradients in the background and the darker text color keep the image from becoming to bright and flashy.
8. Food Film Festival Poster
The yellow background is very lively, though almost to a fault. The red fruit/vegetables help to provide a pleasant contrast but the yellow is still very overwhelming due to the amount of space it takes up.
9. Mr. Spray Goes On Exhibition
The thematic design of each item is well executed. However, the vibrance of the yellow and white make this image almost painful to look at for an extended period of time.
10. Breaking Bad Poster
This image is a good example of too much yellow. The central image is great: iconic and intense. The downside is that the yellow background takes away from the overall impact because it’s washed over the entire image. Less tinting on the faces, a different background color, or background gradients could really help to take away the harshness of the yellow.
Typography is an art form that utilizes creative font style, size and placement. Typographic art can enhance existing designs or even become a powerful stand-alone design. Originally, typography was a labor-intensive task that required collecting large sets of font plates for a printing press. With modern digital editing, designers have access to huge libraries of fonts without the hassle of storage. Software editors allow designers to arrange and manipulate the fonts in amazing new ways. The most important aspect of typography is readability (not to be confused with legibility – the ability to discern characters within a font family). Readability refers to the ability to clearly and easily comprehend the message of a typographic work. Here are 10 very creative examples of typography from around the web:
1. Everything In Its Place – David McLeod
2. Lights Off Eristoff – Rizon Parein
3. Traveling Mercies – E.W. Thomason
4. Quick Snack – Sam Hadley
5. Super Rad – Allan Peters
6. Flying Lotus – Maxim Tictac
7. Typograhy – Peter Tarka
8. A Brush With A Bee – Alexandra Bruel
9. Letter X – Dan Tobin Smith
10. Sink Or Swim – Wesley Bird
Editing photos is a process of trial and error. Settings that work well for some photos may look terrible on other photos so you won’t always be able to rely on presets. Most functions in Photoshop are considered “destructive” which means that they make permanent changes to the data of the original image. The undo function can only fix a few stages of these edits. The solution is to use Non-Destructive editing. By converting your image objects to “Smart Objects,” you can apply filters and make edits without any data loss/corruption. This tutorial will show you how to access and use that function:
Open the image file you plan to edit.
Go to Filter > “Convert for Smart Filters.”
This changes your image into a “Smart Object” that can be edited without losing or damaging the internal image data.
Notice that the image tab in your Layer Panel now has a “Smart Object” icon to indicate the conversion.
Let’s try adding a filter that would normally be considered a destructive edit.
Go to Filter>Sharpen>Unsharp Mask
Since the image is a little muted, we will add a fair amount of the effect. I set the Amount to “50″ and the Radius to “5.”
With the preview option enabled, we can see that the limbs on the tree look much more vivid!
When you are satisfied with your changes, click “OK”
After applying the filter, look in the Layer Panel again. You will notice that a Smart Filters sub menu has been added to your image tab. The specific filter you use will be listed below as well.
To illustrate the flexibility of non-destructive editing, lets say that the effect we added was too harsh and we want to alter the settings of the filter.
To do this, double click on the name of the filter in your Layer Panel (in this case, it’s the Unsharp Mask).
After double-clicking on the name of your filter, the filter menu will re-open and allow you to change the settings. I backed off the Amount to “30″ and the Radius to “3.”
The tree limbs still look more vivid than the original image but the effect is more subtle.
Click “Ok” when you’re satisfied with the changes.
Another benefit of the Smart Filters is that you can click the eye icon next to the tab in the Layer Panel to toggle them on or off.
This allows you to make an A/B comparison between filters or between the edited and original image.
Non-Destructive editing is an essential technique for designers to learn. It can help you improve your workflow, save time, avoid frustration, and give you the ability to quickly respond to change requests for clients.
Art can provide a vivid and lively experience for viewers to help add excitement to an otherwise dull day (Monday!). A great way for artwork to provide that energy is through bold and deliberate use of bold colors. Bright colors, stark contrast, and monochromatic designs can really accentuate that energy as well. Here are 8 beautiful examples of this concept:
Using flat text in design work is easy and works well for conveying details. However, you can add significant motion and energy to an image by giving your text depth. This Photoshop tutorial will show you how to orient your text to match lines in an image and create a depth-of-field focus effect to help blend the text into the environment.
Place your background image in Photoshop. For this project, it’s best to choose a photo with strong direction and lines that can help to create a sense of depth.
We will be working with re-sizing text so it’s important to work with a large font. In this step, we will create a larger canvas to give ourselves more room to work with the oversized font. Go to Image > Canvas Size.
Make the canvas fairly large (the larger the font, the less pixelation when we get into the later steps). When you’ve typed your sizes, Click “Ok.”
Select a legible font. We will be turning and reshaping this font later and complex fonts can tend to become difficult to read at an angle. Increase the font size to as large as you can without running off the sides of the canvas.
When you’ve typed a phrase you’d like to work with, go to Layer > Rasterize > Type. This will allow us to access more in depth transformation features.
Select your text layer and go to Edit >Transform >Distort
Use the nodes (small squares around the edge of your selected object) to drag your text into a shape that fits your image. In this image, I narrowed the end of the phrase to make it look like it was fading into the distance with the road. Click the check mark at the top of the page to finalize your changes.
When you’re happy with the placement of your text, go to Layer > Flatten Image. You may notice that there are extra layers in the layer panel – I was adding a shadow to the ground near the letters. This isn’t a necessary step but it helps the text look more natural in the setting.
Duplicate your layer by going to Layer > Duplicate. Click “Ok” in the dialogue box that appears.
With your copied layer selected, go to Filter > Blur > Lens Blur
The Lens Blur filter simulates the way a camera lens focuses. Increase the radius control to determine the amount of blur you add to your image. Don’t add too much blur that you can’t read your text. When you’re happy with the results, click “Ok.”
Go to Layer > Layer Mask > Reveal All. This will add a layer mask to your image. A layer mask allows you to select which parts of an image are effected by a filter like Lens Blur.
Select the paintbrush tool and select black as your foreground color. Set your brush for a low opacity, large size, and low hardness (Hold Alt+Right click and drag your mouse left/right/up/down to quickly make changes to your brush size and hardness. The red circle in the image below shows the brush as it’s being resized using this process). When you’ve set up your brush, select the white box next to your blurred layer (this is the layer mask) begin painting over the areas that you want to remove the blur effect. Go slowly and check your progress as you continue to paint over the image. You want to create a subtle fade from the clear areas to the blurred areas. Extreme changes make the effect look less authentic.
Take a look at your progress. As you’ve been painting over the image, you probably noticed the small white box for the layer mask has been indicating where you have been painting.
After you’re happy with your depth-of-field effect, you can finish editing your image to taste.
When it’s done right, the effect can help lead the viewer’s eyes through the image by determining where the key focus areas are. It also creates a charming effect similar to Tilt-Shift Photography.
The business world is constantly changing and evolving. Companies run through marketing campaigns, public relations, and product expansion to stay relevant. Unfortunately those efforts are not always enough to keep up. Long-standing companies may have to come to terms with the fact that their brand is out-of-date. Rebranding allows a company to overhaul their public image and hopefully jump right back into healthy competition with other modern businesses. Rebranding can involve a logo redesign, philosophy changes, redirecting marketing efforts, and much more. You may be surprised to see what some of your favorite brands have evolved from. Here are a few examples of successful rebrands:
If you need to rebrand your company, use these 5 essential questions to help you through the process:
1. What prompted the need to alter the brand?
Answering this question will help pinpoint problems in the current branding strategy. This will also help you to make sure you’re not fixing something that isn’t broken. Rebranding comes with a fair share of risks so it’s not a practice to be used without cause.
2. Am I marketing to the same audience as before?
Your philosophy, location, and clientele may change over time. Take the time to assess if you’re aiming your efforts towards the areas where it will matter.
3. What do I want the new brand image to say about my business?
Your brand image should be the visual embodiment of your company philosophy. Research and study reactions to the new image to ensure the message will be clearly conveyed to the public.
4. What do I hope to accomplish with the new marketing direction?
Are you trying to refine/mature your business image or go in a completely new direction? Are you trying to increase sales in your current market or appeal to new demographics? Having specific goals for the new brand will help you to measure the success of your rebranding.
5. Can the new brand image stand the test of time?
Rebranding is a difficult process. You have to find the right imagery, statements, and marketing angle. You are also at the mercy of the consumers’ opinion. All these risks dictate that you should avoid rebranding often. Make sure your new brand image will last for years to come. Don’t use designs based on trends. Use style elements that have prevailed through time. Simple designs tend to have more staying power as well.
Just be careful about how your new image will be perceived by the public. Pepsi’s recent logo redesign is a great example of this concept: