Using flyers in your marketing efforts can be an incredibly valuable tactic. It makes no different if you are selling donuts or dry cleaning, flyers are one of the most cost effective and measurable ways to get word out about your products or services and to get new customers in your doors. Here are a few things to keep in mind when using flyers to make sure they are as effective as possible.
Keep your flyers simple
The purpose of flyers is to get your business name and a short message in front of your customers. Few people will take the time to read a lot of text on a flyer and most of the time it ends up looking cramped and cluttered and unappealing to the eye. Try to just highlight a few of your main services so that consumers remember what it is you do and don’t feel overwhelmed with information.
Focus on your message, not your design
Sometimes people get carried away designing elaborate graphics or drawings for their flyers. Remember that a lot of colors, words and images will just confuse people and dilute the power of a simple and effective message.
Opt for professional printing
The look and feel of professionally printed flyers can mean the difference between someone really taking the time to read the information and even keeping it for later use, and someone just tossing it without taking it seriously. Flyers printed up like cheap photo copies will never get the traction you’re hoping for or make a good impression when it counts. It’s worth shelling out a little extra to make sure they reflect the quality of your business.
Print in full color
Although you do want to keep them simple, having full color flyers can definitely make them stand out from plain black and white flyers. You want to give people a reason to sit down and read about what your business does, and a minimalist design with bright colors will be very attractive to the eye and encourage people to spend the time reading.
Make sure your call to action is easy to find
Many people design great flyers that forget to highlight their contact info or what it is they actually do for their customers! Make sure to include all your pertinent details: name, phone number, email, location, website, etc. so that people who are interested in what you do are able to find you!
Be sure to keep these tips in mind when you’re ready to design your next flyer and they will prove to be much more effective marketing tools!