Small bakeries are wonderful for the personal touch they often add to each cake or sweet they offer. Anyone who can bake and decorate pastries could start a bakery, but that’s the easy part. Providing quality products, an exceptional experience, managing cash flow, and of course building a customer base is the migraine-inducing side of the business. Hanging up your “Open” sign is rarely going to be enough to grow your sales. As a bakery owner, you’ll want advertising specific to your business if you want to succeed. Look beyond the typical advertising methods used by most businesses to find opportunities for spreading the word about your yummy treats.
Use your mom connections if you have kids. If you don’t have kids, contact your friends or family members who do have kids. Go to sports games, concerts and other events with the child to hand out flyers. There are plenty of moms who are looking for alternatives to the everyday, streamlined treats for kids’ birthday parties. If you cater to food allergies, that’s even better. Many moms, even those who have children without food allergies, are looking for someone to help them put less additives in their children’s food.
Churches and Non Profits
Volunteer everywhere you can. Church dinners are always in need of desserts, and some churches offer coffee with cakes for an after-service fellowship. Ask if you can leave business cards next to the cake or treats you make for these functions. If you make a dessert for your church, ask if you can post a flyer on the church community board. Let the organizer of the dinner or fellowship meeting know that you are interested in selling treats. It is highly likely that they will tell other church members about you. Offer to create something for a non profit group for free, especially if you do not have a church affiliation. A number of non-profit groups have yearly fundraising dinners, so it’s easy to find out who might need a free dessert. Of course, you’ll want to make sure you can leave a stack of business cards on the dessert table.
Consignment is a great idea for smaller bakeries. You can consign whatever you want, and you can help a fellow business generate customers. You can pair up with the clothing store down the street, for example, and reserve a spot for a few items of clothing in your store. You’ll pull in two customer demographics for both businesses. You can consign your treats out to other businesses and share in the profit. A great place to consign treats are smaller diners and local restaurants. Encourage your partner business to leave flyers or business cards with you, and vice versa.
Approach small businesses with your services. Send them a postcard in the mail that they can refer to for their next business lunch. Perhaps they offer their employees or guests a small lunch once a month. Offer to be their primary dessert maker. The small business angle is the only angle on this list that will pay you full price, but don’t make that a reason to ignore the others on the list. After you’ve sent the flyer, stop by with a free sample for the whole office. Get them hooked so they think of you next time they need a special treat for any aspect of their lives.
If you need help printing marketing materials for your bakery, visit www.unitedreprographics.com. You can order online or tell us more about your project and we’ll provide you with a custom quote.
Business cards are like a mini-billboard for you and your business. They offer an invaluable way to market yourself and make your name memorable to those with whom you are networking or encountering in the world. A physical business card is the most effective way to introduce yourself and create a lasting statement at networking events, trade fairs or with people you meet at a social gathering. So why not do everything you can to make sure your name really does stand out and make an impression? Here are 5 business cards that will help people remember you for a long time to come.
Pop Up Cards
One way to really put your face with your name is to print pop up business cards. Remember old board games where your game piece would sit propped against the table to add that magical 3-d effect? These are the same idea, only it’s YOUR face that pops out of the card. You can deck them out with color and keep the fonts simple to make sure your image stands out that much more.
Throwback Card Files
This style of design is awesome, especially if you’re printing cards for an entire business or organization with the tab on the top demarcating your department. They’re great for making sure that clients who are getting a number of cards from your company are able to keep them organized. Plus, the clever design will stick in their memory.
A Card with a Mission
Why make a card just a card when you can make it a functional gift? This lawn and property management decided to make mini seed envelopes into business cards so that they’re not just passing out their names, they are also branding themselves and generating further awareness of what they do through a smart and funny measure.
Did Someone Say Branding?
If you’re going to be literal about it, like BC Adventure, you could take your company branding to the next level and print your business cards on beef jerky. Hey, it’s not for everyone, but two thumbs up for thinking outside the box on this one.
Instead of just printing your name and contact information, think about how you could make your business card actually represent what it is you do. This eye doctor’s card is the perfect example. Something that represents your industry or field with your name at the forefront has a good chance of making people think of you next time they need someone with your specialties.
Let’s face it; business cards will always be an important part of networking. As much as interactions are shifting into the digital realm, nothing makes the same impression as an attractive, eye-catching business card delivered at just the right time. But when exactly are the right times to use business cards to market yourself and your business? Here are five instances when you can get your business card into the right hands of your prospects.
Keep them on your desk
This is one of the best ways to make use of your business cards yet so many people miss out on the opportunity. Keeping your business cards on your desk is a great way to remember to drop them in the hands of important people that you meet with and people who are interested in you and your services. Keep them in a business card tray that displays them prominently.
Include them in all of your written correspondence
Realtors have been doing this since the beginning of time and are able to generate important leads from it! If you ship products, include a card with your packages. If you send thank you notes or letters, include your business card with these as well. It’s just another great way to help people remember you.
Print business cards for your entire staff
As a business owner, the more people on your staff who have business cards with the company name and logo, the more people you have on your marketing team working to get the word out about your company. Not only will your staff be more likely to hand out their own personalized cards, it also boosts morale and makes everyone feel more like a part of the team.
Ask for other people’s cards
Instead of introducing yourself and offering a business card, which can be seen as pushy, ask people you meet for their cards. This lets them know that you are interested in talking with them and find them important. Also, they will likely ask for your card in return!
Volunteer to represent you organization at a conference
If your business attends conferences throughout the year, you can view them as a wonderful networking opportunity. Handing out business cards is common practice at conferences. Make sure that you make yours stand out by writing a personal note on the back or remembering to follow up with your prospects shortly after the conference.
Remember, business cards are like mini-billboards for your business! Try to take measures to make sure you’re getting the most of them in your networking efforts.
The humble business card is a traditional staple of the business world; it is a simple yet fundamental way to make a lasting connection with potential clients. Don’t be deceived by the modern state of business marketing – a well-made business card is still an important part of the modern marketing process! A tangible, informative device such as this should be taken seriously by any driven business owner. The following tips will help you create a memorable card that will make business marketing much easier.
1. Hire a Professional!
Most creative people think they can create a cute or clever design – but in reality, they can’t. A professional graphic design artist can take your ideas and make them smoother and more recognizable. Don’t skip this step!
2. Avoid Clutter
A business card is only so big, and the attention span of the average recipient is fairly short as well. Be clear and concise in your message, and make sure that there is plenty of space between sections to avoid confusion. Always include the company name, primary contact details, and a brief explanation of your business. Printing anything on the back of the card is generally frowned upon by card designers, so if you want to do it, keep it brief!
3. Carefully Consider your Card Size
The standard business card is 3.5″ x 2″, a size that is meant to easily fit into one’s wallet. Should you dare to think outside this standard size? Of course! As long as you avoid a printing gaffe such as a card that is too big for a wallet or too oddly shaped to carry easily, being unique can help you to be remembered.
4. Be Innovative but Poignant
If you and your designer can find a way to make business cards that are interactive and poignant, do it! If you want people to see that your services are totally creative and innovative, consider using a different shape or size, and make the cards multi-purpose. If people can fold them into a tiny pencil-holder or have fun sticking their fingers through a strategically-placed hole, they’ll be sure to keep your cards in reach. Just make sure that the card really portrays the ideals and function of your business.