We’ve all heard of search engine optimization (SEO), but few people consider optimizing their print content. Your company’s web-based content and activities can successfully generate high quality leads, but print marketing still provides a strong way to reach your target audience. By using your print marketing efforts to support your social media programs, you will grow your customer base, improve your customer relationships and leverage higher sales.
Make Your Brand More Visible with a Personalized Social URL
If you have a social media page, you may have been offered a personalized URL. On Facebook, personalized URLs are offered after you receive 25 or more likes on your page. If you’re offered the option to change your URL, be sure to use your business name. For example, our Facebook url is Facebook.com/UnitedReprographics. Once you do, print this address on your business cards, advertisements and brochures. This will make it easy for potential customers to engage with your brand on the social platform they prefer.
Include a Call to Action Message
Printing the social media URL address, isn’t enough to get someone to actually type it into their browser. To leverage an action, you have to call to it. Next to your social media URL and logo, include a CTA (call to action) message such as “Follow us on Twitter to receive a 20% discount” or “Like us on Facebook and receive a free coffee” To increase the response ratio, your call to action messages should also contain words that evoke urgency.
Increase Your Success with Feedback
Many businesses use social media pages to forge a better relationship with their customers and leads. Social media platforms offer a perfect environment for marketing and sales feedback. Take this feedback and use it to enhance your print marketing ads. You can also use it to create a successful social media CTA message.
Finally, don’t forget to add content next to your social media icons (buttons). Don’t make the assumption that readers will know your business name is the same on all networks. Buttons may work online since the viewer can simply ‘click’ on it, but they cannot do this from printed material. So, instead of placing a huge social media icon or your ads, print your business handle next to small icons. Lastly, make sure the address is correct, the worst thing you can do is link your audience to a dead page.