Flyers are a viable marketing tool for increasing local business presence. They are cost effective, quick to produce, and visually appealing. Flyers are great informational items to be handed out at events, displayed in offices, and posted outdoors. Here are nine ways to ensure that your flyer printing is extremely effective:
1. Make sure the flyer offers value to the customer
Promoting your brand is an important aspect of a strong marketing plan. You can put your company name on business cards, direct mail, and brochures to achieve that goal. Flyers require a different approach. You are reaching out to people who aren’t familiar with your company so you need to appeal to their interests before self-promoting. Focus on the benefit you offer the customer instead of hyping up how awesome you are and the flyer will better connect the reader to your products or services.
2. Suck them in with a catchy headline
Don’t clutter the headline with too many details. Draw people in with a fun, exciting, captivating headline. After your flyer grabs their attention, they will be more receptive to remembering the important details. Busy or dry headlines will most likely cause people to toss your flyer aside.
3. Speak to the customer in their language
If you’re marketing to a demographic that needs pet-sitting, it wouldn’t make sense to offer gardening services on the same flyer. If your customer base is too diverse to sum up in one advertisement, consider printing multiple versions of the flyer with different information. And skip the industry jargon, use language that makes sense to the audience you’re speaking to.
4. Make sure your call-to-action is easy to find.
Do you want your audience to visit your location? Do you want them to contact you? Do you want them to attend an event? A highly visible call-to-action increases the chances that you’ll get a favorable response from your target audience.
5. Let your image and design do some of the talking.
If you’re posting a flyer for an event, don’t say “this event will be fun!” Show people having fun in the design. Make the flyer look like an amazing party and people will get the message loud and clear.
6. Have a clearly stated and legible contact section.
If your flyer is successful, people will want to contact you or visit your location. Don’t make that a difficult process by burying the contact section or using a trendy font that may not be as easy to read.
7. Use modern and interesting designs.
Flyers are meant to grab attention. Use bold and contemporary designs to get noticed among other flyers.
8. Placement of flyers is a huge part of their success.
Place your flyers where they will be extremely visible. Make sure they’re in a location where your target audience will see them daily. Don’t worry that you may have already given someone your current flyer, it may take a few times before they decide to read it, so stuff it in their bag each time they buy from you, include a copy of it with every package you send.
9. Print large quantities of flyers.
Advertising is a numbers game. Repeated messages and images get remembered. The more flyers you distribute, the more likely your target audience is going to notice, read, and act on your call-to-action.
Flyers can really get you noticed on a local level. Boost your business today with flyer printing from United Reprographics.