Packaging designs can dramatically increase the value and desirability of a product. Every year, new packaging trends emerge as consumers begin to favor certain design elements. Keeping up with these trends can help ensure your products stay in high demand. Here are 8 current packaging trends for 2013:
1. Clean designs and powerful fonts
Many companies are finding success by simplifying their designs. A less cluttered design sends a clear and bold message. This can be amplified by the use of vivid typography. Notice how the authors’ names command presence on the cologne bottles below.
2. Use the product as a design element
If your product already has visual appeal without packaging, there’s no reason to cover it up. Use transparent panels or partial packaging when appropriate to highlight the look of your product.
3. Find creative ways to incorporate product information into the design
Most products have necessary information that must be included on the packaging. These data elements are not always attractive on their own but some clever designers are finding unique ways to include them in the flow of the packaging art.
4. Create attractive packaging with low environmental impact
Using biodegradable materials including unbleached and recycled paper in your packaging is much better for the environment than the traditional plastic cases. Designing efficient packaging with less materials is also a great way to decrease environmental impact. The packaging below is a great example of both concepts.
5. Mix modern designs with natural elements for a stylish and memorable look
Industrial inspired designs are currently in high demand so it’s no surprise that these concepts have spread to packaging design. Your packaging can greatly benefit by juxtaposing deliberate and colorful designs with natural tones and textures (woods, metals, textile fibers). These type of packaging designs are often seen as luxury items because of their high-artistic value.
6. Create interactive packaging to add a fun and personable element to the product
Interactive packaging designs offer a fun way to build a relationship with consumers. These interactive elements are simple ways for the customer to personalize their purchased items or further connect with the company (through social media, surveys, or contests). The example below is a “Wine Kit” that lets the consumer vent their frustrations in an amusing sort of mad-lib while receiving a supporting statement from the company.
7. Use artisan-level packaging to boost the perceived value of your product
This type of packaging is usually costly but it can separate your product from the rest of the competition by adding an element of unique sophistication. Often, consumers will keep the packaging long after the product has been used because of its artistic value. This feature creates a whole new selling point for your products.
8. Incorporate multiple textures in the packaging to add tactile intrigue
An easy way to create “shelf-interest” is to increase the tactile qualities. Physical elements of packaging design can make consumers want to pick up your products off the shelf just to feel and examine the item. The benefit of this concept is that a consumer is more likely to purchase an item that they took the time to pick up vs. an item that they just glanced at as they walked by. The image below shows products that have multiple textures (matte foil, elegant papers, smooth glass, string, and cork).