Catering can be an exciting, even glamorous industry but it’s also highly competitive. Not only are you competing against other caterers, but also restaurants and venues. In order to succeed in this sometimes crowded marketplace you need a way to get prospective clients attention. Here are six actionable tips that you can use to market your catering company.
#1 Facebook Advertising
According to analysis of over sixty campaigns on Facebook, 70% had a three times or greater return on ad spend. An impressive 49% had a five times or greater return on its ad spend. Facebook advertising is simply one of the most cost effective ways to promote your catering business online. Because of the depth of information that Facebook has about its users you can laser target your advertising campaigns to reach very specific customers. For example you can target specific geographical areas, genders or interest groups. The key to a successful catering advertising campaign on Facebook is to experiment targeting different ads to different groups on Facebook to see which produces the highest return on your investment. You also need a captivating image and a headline that hooks readers and makes them want to click on your ad.
#2 Vehicle Graphics
Your catering vehicle can become much more than a way to transport equipment, food and your team. It can also become a mobile way of advertising your business. A vehicle wrap or graphic allows you to brand your vehicles with your logo, company name, contact details and any special offer that you would like to make. The key to successful vehicle wrap is to make sure that your marketing message is easy to read at a glance. As you drive your catering vehicle around each day you will be gaining the attention of thousands of eyeballs using your vehicle graphics. Take a look at the examples below of how you can brand your catering vehicle with a graphic wrap. United Reprographics can provide a free estimate to help you decide what type of vehicle graphics solution you want to use to turn your delivery vehicle into a rolling advertisement.
#3 Pinterest Marketing
Pinterest is one of the best social media sites for catering companies to use to promote their business. With a relatively affluent and mostly female user base it is perfect for attracting the right kind of customers. The key to marketing on Pinterest is the same with any social network. You need to provide value and interest to the other users of the site. Create boards that are themed around food and events as this will naturally attract the type of follower that is likely to be interested in your services. For example you could create a wedding board with inspirational pictures and ideas for a wedding. Included among the pins can be photos from weddings that you have catered in the past.
#4 YouTube Cooking Show
Cooking and food related video channels have proven very popular on YouTube. This is a great opportunity for a catering company to brand itself. On your video channel you can provide advice about how to prepare meals for large groups or how to hold successful events. This is a great way to position yourself as an expert in your industry and attract people who might be looking to catering services. Below each of your videos you can include a link back to your website where people can find more information.
#5 Wedding Trade Show Displays
Wedding trade shows can be a great place to promote your business. To ensure that your booth or table stands out make sure that you are using a professional trade show display. United Reprographics offers both booth displays and table displays to ensure the maximum exposure for your catering company.
#6 Strategic Partnerships With Other Industry Professionals
Strategic partnerships with other professionals in the event industry can be a great way to obtain leads. Examples of potential strategic partners include photographers, venues and wedding planners. You can have a formal commission structure in place for any leads that these people generate or you can have a more informal referral system. You can also reciprocate by pointing your own customers towards your strategic partners’ services.
Catering may be a competitive industry but there is also a lot of opportunity for agile and creative caterers who love to market their business. People are naturally interested in food and events, so there are plenty of interesting ways for caterers to get free exposure for their brand.