Let’s face it; business cards will always be an important part of networking. As much as interactions are shifting into the digital realm, nothing makes the same impression as an attractive, eye-catching business card delivered at just the right time. But when exactly are the right times to use business cards to market yourself and your business? Here are five instances when you can get your business card into the right hands of your prospects.
Keep them on your desk
This is one of the best ways to make use of your business cards yet so many people miss out on the opportunity. Keeping your business cards on your desk is a great way to remember to drop them in the hands of important people that you meet with and people who are interested in you and your services. Keep them in a business card tray that displays them prominently.
Include them in all of your written correspondence
Realtors have been doing this since the beginning of time and are able to generate important leads from it! If you ship products, include a card with your packages. If you send thank you notes or letters, include your business card with these as well. It’s just another great way to help people remember you.
Print business cards for your entire staff
As a business owner, the more people on your staff who have business cards with the company name and logo, the more people you have on your marketing team working to get the word out about your company. Not only will your staff be more likely to hand out their own personalized cards, it also boosts morale and makes everyone feel more like a part of the team.
Ask for other people’s cards
Instead of introducing yourself and offering a business card, which can be seen as pushy, ask people you meet for their cards. This lets them know that you are interested in talking with them and find them important. Also, they will likely ask for your card in return!
Volunteer to represent you organization at a conference
If your business attends conferences throughout the year, you can view them as a wonderful networking opportunity. Handing out business cards is common practice at conferences. Make sure that you make yours stand out by writing a personal note on the back or remembering to follow up with your prospects shortly after the conference.
Remember, business cards are like mini-billboards for your business! Try to take measures to make sure you’re getting the most of them in your networking efforts.