A garden that goes unattended will eventually grow weeds and the crops will be lost. In the same way a landscaping business that neglects its marketing will find that sooner or later (usually sooner) the business will whither and die. Marketing is essential to maintaining a steady stream of leads and ensuring that the business grows. Here are five marketing tactics that landscapers can use to build their customer base:
Classifieds are a fast, easy and relatively inexpensive way to market your landscaping business. Many of the popular classified sites below allow you to post on them for free. Some of tips for marketing on classified ad sites include:
Hook them with the title – The title is one of the most important elements of your classified ad. You want to come up with something a little unique so that it stands out from the other ads. You can also capitalize the title and add icons such as *** on either side of the text.
Post Frequently – In order to achieve the best results with classified advertising you need to be posting frequently. Preferably twice a day. This can be a little time consuming but once you have written your ads it is not really that difficult. Try writing different style ads and vary the headlines. This will allow you to test what is working most effectively.
Research your competition – Pay attention to what your competition is posting. This will provide you with useful insights into what you should be including in your own ad.
Some of the best classified ad websites to market your landscaping business on include:
When people are looking for landscaping services one of the first places they will usually look is Google. In fact according to Google’s own statistics 97% of consumers search online for local businesses. One of the easiest ways to get your landscaping business in front of those customers is using Googles advertising platform known as Google Adwords. Google Adwords is composed of two parts – Search and Content Network. Search are the ads that appear to the right and above a search result. For example if someone types in the search term “Landscaping services Miami” then ads for landscapers in Miami will appear above and to the right of the search results. The other part of Google Adwords is the content network. These are the ads that appear on third party websites that have partnered with Google. This can also be a useful way to target customers. For example you can create an ad which will appear on Mommy or Gardening blogs.
Door hangers are an old school marketing technique that is inexpensive and works. One effective way to use door hangers is to canvas an area while you are working there or just after you finish a job. People in the area will have likely seen you working. If they are impressed with the work that you have been doing there is a good chance that they will follow up once they have your contact details. Provide a special or limited time offer on your door hanger such as a “Summer Sale” on landscaping work in order to get prospective customers to take action. You can have high quality door hangers designed and printed at United Reprographics.
Start A Gardening Blog
If you are running a landscaping business then you almost certainly already have expert knowledge about gardening and landscaping. Share that knowledge with an audience by creating a gardening blog and you will naturally attract readers to your website. On your blog you can include gardening tips, interviews with your employees, product recommendations and guides. Its a great way to attract attention for your business as well as establish yourself as an expert in your industry. You can feature photos of the landscaping projects you have worked on to give customers some great visuals to demonstrate your skill.
Your work vehicles are moving billboards for your landscaping business. Because of their long life and the amount of exposure they receive vehicles graphics are about the most cost effective form of advertising that you can use. According to the Outdoor Advertising Association vehicle graphics cost only $0.77 per thousand impressions. This compares to as much as $17.78 for television advertising. You can get a free estimate from United Reprographics to find out how easy it is for you to increase the value of your vehicles that spend the day driving through potential customers’ neighborhoods.
It is dangerous to rely on a single promotional channel to find all of the leads for your business. A landscaping company that only uses one source is vulnerable if that marketing channel becomes too expensive or is no longer effective. Instead use a multi-channel approach to your marketing to grow your landscaping business and start with some of the tips provided above!