Considering branding a vehicle? Great! In the ever-crowded, noisy world of marketing and advertising, branded vehicles are still pretty unique—grabbing the attention of passersbys wherever they go. However, the success of your vehicle wrap is contingent upon capturing the right brand imaging and message to not only get the attention of the outside world, but inspire them to act as well. To make the most of your wrap, consider the following 5 helpful branding tips:
1. Create messaging using the 3 second rule
Remember that your vehicle will likely be in motion for the better part of its interaction with others. Excessive text or messaging that requires reading for more than 3 seconds will get lost in translation. You need to shape your message to have an impact at three stages 1. when flying down the road at top speed (this will be largely the prominence of your logo) 2. when cruising at a moderate speed (a tagline) and 3. when stopped in traffic or at a light (the gimmick or promotion). Ideally, your design will capture all three points to communicate with others regardless of the vehicle’s moving status.
2. Place your logo or mark on every side
Ok, no, it isn’t a racecar and you can’t just slap logos on the side. But making sure to incorporate your logo on to as many sides as possible will help all eyes to register the brand.
3. Make contact information the 2nd priority
After your logo, consider what action you want viewers to take. Do you want them to visit your website? Follow you on Twitter? Call you for an appointment? Whichever your most important goal, provide that relevant contact information on your vehicle. Keep it within reason though—if your Twitter handle is impossible to read or remember, consider choosing an alternate goal for this marketing tool. Remember, your contact information is only as good as what can be remembered in passing, so keep it simple.
4. Do something remarkable
Full vehicle wraps can be pretty inventive—consider translating your brand into a “scene”. For example, if you’re a moving company, consider designing your wrap as the inside of a packed moving truck. An IT solutions provider? Depict the inside of a major server. Just make sure it is an accurate representation of your actual services—you wouldn’t want to be called for moving services if you just rented trucks.
5. Keep it the spirit of interaction
You’re going out of your way to get attention—now encourage action by getting people to do something when they see you. Consider a call to action to snap a picture of the vehicle and post it to Twitter to win a prize or text a certain number to enter a drawing. Just skip the QR code—no one can scan your moving vehicle and it makes it look half-developed.