One of the most essential elements of creating a brand is the logo design. You can hire a professional designer to create your company logo or you can save some money and design it yourself. If you’re feeling adventurous enough to tackle logo design, here are some processes that will help you produce professional results:
- Ask yourself some important questions. What are your core values and mission statement? How do you want the public to view your organization? What colors embody the values of your company? What design concepts will resonate with your clients and customers? What image will set your business apart from the competition?
- Get multiple people involved in the process. You might be surprised how many unique ideas are produced when you allow others to help with your creative process.
- Brainstorming also works as a failsafe for the design process because it gives everyone the chance to voice their opinion before you get too far into the design. It’s better to know your limitations before starting than to discover them after the work is already done.
3. Sketch Before Going Digital
- Don’t start your design software just yet! Pick up a pencil and piece of paper and sketch out your initial design ideas. You can be much bolder with the design since it won’t be the final version. You may also save yourself some time by eliminating the weaker designs before you get into the complicated part of the process.
4. Create Multiple Drafts
- You will most likely have a few very strong ideas for your logo by this point. If you can’t choose between the best, design them all. Design multiple versions of the same logo idea too. Sometimes you have to see the design finalized before you can decide if it’s right or not. This can be a huge time saver when you present the designs to the rest of the company. Someone may not like the first logo idea so instead of going back to the drawing board, you can submit multiple ideas.
5. Apply On Multiple Mediums
- Your logo will be applied to all of your products, uniforms, and communications. Your logo needs to work on a number of different colors and backgrounds.
- Invert your design to make sure it works on a light or dark background.
- Seeing your logo on paper, fabric, and digital mediums can solidify your confidence in that design.
These processes won’t guarantee a perfect logo but they will start you on the right direction to create the best logo for your business needs.