The purpose of marketing is to increase public awareness of your name, brand, products, and services. You’ve probably covered the obvious routes of creating print, audio, and video advertisements already. There are many other options to help boost brand recognition. One of those options is printing custom letterhead for your company.
Custom letterhead is important for many reasons:
1. Custom letterhead helps to portray a professional image for the company.
The materials you send to clients say a lot about your business. Generic printer paper is useful but commonplace. Custom designed letterhead on quality paper stock is unique and interesting. Which message do you want your customers to receive?
2. It sets you apart from other businesses.
There will always be someone selling more items for less money or offering cheaper and faster service. The best way to set yourself apart is by always delivering top-quality goods and services. Custom letterhead helps to show customers your dedication to quality.
3. Receiving mail on custom letterhead makes customers feel appreciated.
When sending thank you letters or birthday promotions, customers respond very favorably to high quality paper and designs. Custom letterhead shows them that you care enough to send them your message on quality materials. It shows them that they are a valued facet of your success and not just a generic customer.
4. It helps to maintain consistency across company printed products.
You worked hard to create a strong brand image for your company. Placing that image on your letterhead, envelopes, business cards, and other prints greatly increases the likelihood that the public will remember you.
5. Custom letterhead catches attention.
Most mailed items are printed on plain white paper. Things like bills and legal notices arrive on this standard medium. Often times people are in a hurry to throw these things away. To avoid having your mail quickly tossed aside, print on your own custom letterhead. The extra 10 seconds that a client looks at your mail could be all it takes to get them to respond.
There are plenty of compelling reasons to use custom letterhead for your business needs. When upgrading your print projects with custom letterhead, here are a few tips to keep in mind during the design process:
-Determine if you’re trying to appeal to a traditional or a modern crowd and adjust the alignment to match. Left aligned letterhead feels comfortable and professional which works well for a more conservative target audience. When reaching out to a more modern and progressive target audience, consider center or right-aligned letterhead.
-Make your logo the focal point of your letterhead. The contact information and the page design are very important but the main purpose of letterhead is to promote your brand image. Also keep the contact section concise and clean. Custom letterhead looks very professional unless it is cluttered. Only use the most necessary details.
-Keep the design and letterhead text from straying into the body of the page. This will save you from wasting too much time ensuring that the letterhead design and body text don’t overlap.
-Choose legible and inviting fonts. There are thousands of interesting fonts available for designing your custom letterhead. Be sure to choose one that is easy to read and represents the company image well.
-Use materials and designs that work with all of your paper products. If your letterhead design is too elaborate, it will be difficult to translate to a business card. Test it out before deciding on a final design.