Business cards are a affordable way to market yourself and your business on a personal level. At a business convention, it’s not uncommon to receive more than 25 cards in one day. So how do you make sure your card stays at the top of the pile? Here are five cost-effective improvements you can make to your cards to make sure they grab attention:
1. Break away from the white background.
A vast majority of business cards feature black text on a white background. It’s quick to set up, easy to read, and is appropriate for most businesses. The problem is that this design is so common that it’s easy to ignore. Get noticed by using a colorful background or use a dark background with colorful text.
2. Use both sides of the card.
Most print providers will allow you to print on both sides of a business card for a small price increase. This option is worth the expense because you can let your design breathe. Your information can comfortably fit on one side. Your company image, name, and primary design elements can go on the other side. The result is a professional and uncluttered card.
3. Change the orientation of your card.
The average business card is set up in landscape style. Setting your card up in portrait style is the easiest way to be different without being too edgy. Portrait cards are surprisingly easy to read (perhaps because we are so used to reading portrait style documents) and they can look very elegant.
4. Think outside of the rectangle!
Rectangular business cards have always been the standard because they are the easiest shaped card to cut out. More progressive cards are taking advantage of modern die-cut technology to create interestingly shaped cards. Custom die-cut jobs can be expensive so ask your print provider if they offer any standard-issue dies at a discount. If one of their standard options doesn’t appeal to you, try a more DIY method: Hand cut or punch each card yourself with supplies from craft stores. It may be time-consuming but it will be worth the extra effort if the interesting card shape gets you noticed.
5. Bring your personality to your business card.
The best way to set yourself apart from your competition is to allow your business card to convey your personality. Let your card explain why you are worth remembering. Playing it too safe with business cards can come across as bland. Don’t be afraid to let yourself make a vibrant and lasting impression with an exciting card. Just make sure you don’t cross the line from exciting to awkward/bizarre.