The humble business card is a traditional staple of the business world; it is a simple yet fundamental way to make a lasting connection with potential clients. Don’t be deceived by the modern state of business marketing – a well-made business card is still an important part of the modern marketing process! A tangible, informative device such as this should be taken seriously by any driven business owner. The following tips will help you create a memorable card that will make business marketing much easier.
1. Hire a Professional!
Most creative people think they can create a cute or clever design – but in reality, they can’t. A professional graphic design artist can take your ideas and make them smoother and more recognizable. Don’t skip this step!
2. Avoid Clutter
A business card is only so big, and the attention span of the average recipient is fairly short as well. Be clear and concise in your message, and make sure that there is plenty of space between sections to avoid confusion. Always include the company name, primary contact details, and a brief explanation of your business. Printing anything on the back of the card is generally frowned upon by card designers, so if you want to do it, keep it brief!
3. Carefully Consider your Card Size
The standard business card is 3.5″ x 2″, a size that is meant to easily fit into one’s wallet. Should you dare to think outside this standard size? Of course! As long as you avoid a printing gaffe such as a card that is too big for a wallet or too oddly shaped to carry easily, being unique can help you to be remembered.
4. Be Innovative but Poignant
If you and your designer can find a way to make business cards that are interactive and poignant, do it! If you want people to see that your services are totally creative and innovative, consider using a different shape or size, and make the cards multi-purpose. If people can fold them into a tiny pencil-holder or have fun sticking their fingers through a strategically-placed hole, they’ll be sure to keep your cards in reach. Just make sure that the card really portrays the ideals and function of your business.