Posters are simple large-format prints that raise awareness of a new event, product, or company. Posters are affordable and effective, especially on a local level. Here are four concepts that will help you get the most out of your poster marketing:
1. Design for style and simplicity
Design in a style that will catch the attention of your target market. Research pop-culture for your particular group and take advantage of some of the fads. Posters are not meant to be long-term forms of advertisements so gimmicky concepts (internet memes for example) can actually work well for this purpose.
Keep the design reasonably simple. People should be able to read the message from a minimum of six feet away. Make sure the design does not detract from the legibility of the text. The artwork should also complement the message and reflect the quality of the event you are advertising.
2. Use color to your advantage
Use colors that your target audience will respond to. (Don’t use pastel colors to advertise a rock concert)
Use colors that will react well with the environment you plan on placing the posters in. For example, a purple poster on a yellow wall creates a pleasant contrast that people can’t help but notice.
Use contrasting colors within the poster as well. The contrast between design and text can dramatically increase legibility.
3. The proper layout gets your information across in the right order
Make the headline obvious. People will be walking or driving by the poster and may only have a few seconds to comprehend the information so don’t make the message difficult to grasp right away.
Don’t make your business name (the signature) the focus of the poster. The event should be able to draw the audience in first before they notice the signature.
Keep the contact details to a minimum. Too much fine print in a poster will quickly be ignored. Just provide the exact information people need to know and nothing more.
4. Distribute posters intelligently
Focus your poster placement in areas where your target audience will frequent.
Try placing three or more of the same poster on one wall. It seems redundant but it will significantly boost the visibility of your message.
Distribute your posters within a few weeks of the event you are advertising for. If a poster is displayed too long before an event, the message can get stale or worse yet, the poster might be covered up by some other advertisement.
Keep these tips in mind during your poster marketing campaign and you’ll be sure to see improved results!