A booklet is a great marketing solution when you need to convey more data than you can fit on a brochure. Catalogs, magazines, pamphlets, and manuals all fall under the booklet printing. Here are 4 tips to get the most out of your booklet marketing:
1. Integrate booklets into your overall marketing campaign.
Get people interested in your business with brief information provided on a flyer or postcard. Once you’ve captured their curiosity, provide the next tier of more detailed information in a booklet. This approach keeps potential customers and clients from being overwhelmed by information at the wrong stage in your business relationship.
2. Make your booklets look and feel amazing.
A huge reason magazines are still so popular (despite the prevalence of online magazines and e-books) is the production value. The printed advertisements and articles just have a wow-factor that the screen can’t seem to fully replicate. Seeing a product you really want on a high-gloss page just seems to make it more desirable. Use different textures, different paper stock, and different finishing options to make the booklet an experience instead of just a collection of text and pictures.
3. Keep things exciting.
You’ll be providing your customers and clients with a lot more information about your products and services. At this point, they are interested in your business but don’t lose sight of providing entertainment value (No sale is a sure-thing until it’s complete). Use images and fun language to keep your readers engaged as they absorb the important information necessary to move the business relationship forward.
4. Resist the urge to overshare.
Booklets provide you with a lot more room to work with instead of the one or two pages that flyers and brochures can offer. However, don’t feel like you have to use that opportunity to provide every single detail about your company and your products/services. Use the booklet to bridge the gap between your introduction and sales force. It’s best to give the information room to breathe. If you space out the important facts, people are more likely to remember the vital information.
Booklets can be fun, informative, and inspiring. More importantly, they can help you to prepare customers and clients for making a purchase or important business decision. Move your marketing forward with booklets today.