Sandwich boards are a simple and very effective marketing tool. If you’re new to local marketing techniques, you may be asking, “What is a sandwich board?”
Not quite! They actually look like this:
Sandwich boards are a simple freestanding A-Frame designed sign. You can display a message or image on both sides of the board to get your business noticed. Here are 4 great reasons to incorporate sandwich boards into your local marketing strategy:
1. Cost Efficiency
Sandwich boards may have a higher initial cost than printing a run of posters but they will last for years and can be reused many times over. You can increase the usefulness by adding a chalkboard or dry-erase section to the sign which allows for customized daily messages.
All of the sandwich boards that we offer are made from high-grade materials that can hold up in all weather conditions. We offer options for wood or plastic boards. Our double-sided MDO sandwich board is the most popular item. It is made from Douglas Fir glued together with waterproof glue and primed twice to increase water-resistance and prevent warping. The edges are covered with a UV-stabilized T-molding which has a 5 year life expectancy. Even the ink we use is designed for durability and longevity.
Sandwich boards are perfect marketing tools to bring to special events. Set them up as an information panel next to your booth at a convention. Use them to provide directions to your kiosk at a show. Use them to display prices at your sales table. Our sandwich boards also utilize flexible hinges and extruded rubber feet which allow them to remain stable on uneven terrain. Another benefit to having a portable sign is that it can be brought inside after business hours to prevent vandalism or theft.
4. Increased local awareness
Many businesses don’t have the luxury of roadside visibility. If your location is “buried” behind other businesses or hidden by obstacles like trees, sandwich boards can help you achieve that important visibility. Simply placing your sandwich board by the roadside is a great alternative to renting space on a stationary sign (that is most likely being shared by the other businesses in your immediate area).
Call United Reprographics today to get started on designing your own sandwich board!