Many people assume that printed marketing and online marketing have to be enemies. In actuality, they work quite well together. Print and social media can reach very different audiences so it is highly beneficial to combine the two marketing strategies to increase the effectiveness of your own advertising campaign. Here are three ways to integrate print and social media:
1. Improve communications within your marketing departments.
Online media and print media may be handled by different teams but they should be working together to keep campaigns cohesive and provide the company with a unified appearance.
Focus on providing an interactive and entertaining marketing campaign to keep readers engaged both in print and online forums.
Use both formats to lead the audience towards the end goal: the purchase of your goods and services.
2. Utilize the strengths of print and online media to build your brand.
The point of using social media sites for business is to increase awareness of your brand and boost your status on search engines. Use print ads to drive traffic to your social media and your website as well.
Take advantage of the comments, messages, and surveys online to determine the effectiveness of your print campaign.
Use printed media like banners to bring your brand to events where social media is less effective.
Print ads can also help less tech-savvy readers understand how to reach your online resources.
3. Keep your integration as clean and simple as possible.
URL’s can often be lengthy and difficult to remember. Sites like Facebook allow you to customize your URL to make it shorter and more user-friendly.
You may be tempted to list all of your registered sites and social media accounts in your contact section but it’s best to only list your most popular pages. This makes the contact section less daunting for new readers.
When using icons to represent social media sites, stick with recognizable images and always provide the link as well (print readers do not want to log in to Facebook or Twitter and then search for your page).
Use Icons like These:
It’s better to go with more established icons because people are more likely to follow links that appear authentic.
Print ads and online ads are tools to help drive business and improve brand recognition. Learning how to use them together can make a huge impact in creating effective marketing.