Small bakeries are wonderful for the personal touch they often add to each cake or sweet they offer. Anyone who can bake and decorate pastries could start a bakery, but that’s the easy part. Providing quality products, an exceptional experience, managing cash flow, and of course building a customer base is the migraine-inducing side of the business. Hanging up your “Open” sign is rarely going to be enough to grow your sales. As a bakery owner, you’ll want advertising specific to your business if you want to succeed. Look beyond the typical advertising methods used by most businesses to find opportunities for spreading the word about your yummy treats.
Use your mom connections if you have kids. If you don’t have kids, contact your friends or family members who do have kids. Go to sports games, concerts and other events with the child to hand out flyers. There are plenty of moms who are looking for alternatives to the everyday, streamlined treats for kids’ birthday parties. If you cater to food allergies, that’s even better. Many moms, even those who have children without food allergies, are looking for someone to help them put less additives in their children’s food.
Churches and Non Profits
Volunteer everywhere you can. Church dinners are always in need of desserts, and some churches offer coffee with cakes for an after-service fellowship. Ask if you can leave business cards next to the cake or treats you make for these functions. If you make a dessert for your church, ask if you can post a flyer on the church community board. Let the organizer of the dinner or fellowship meeting know that you are interested in selling treats. It is highly likely that they will tell other church members about you. Offer to create something for a non profit group for free, especially if you do not have a church affiliation. A number of non-profit groups have yearly fundraising dinners, so it’s easy to find out who might need a free dessert. Of course, you’ll want to make sure you can leave a stack of business cards on the dessert table.
Consignment is a great idea for smaller bakeries. You can consign whatever you want, and you can help a fellow business generate customers. You can pair up with the clothing store down the street, for example, and reserve a spot for a few items of clothing in your store. You’ll pull in two customer demographics for both businesses. You can consign your treats out to other businesses and share in the profit. A great place to consign treats are smaller diners and local restaurants. Encourage your partner business to leave flyers or business cards with you, and vice versa.
Approach small businesses with your services. Send them a postcard in the mail that they can refer to for their next business lunch. Perhaps they offer their employees or guests a small lunch once a month. Offer to be their primary dessert maker. The small business angle is the only angle on this list that will pay you full price, but don’t make that a reason to ignore the others on the list. After you’ve sent the flyer, stop by with a free sample for the whole office. Get them hooked so they think of you next time they need a special treat for any aspect of their lives.
If you need help printing marketing materials for your bakery, visit www.unitedreprographics.com. You can order online or tell us more about your project and we’ll provide you with a custom quote.
Want to succeed in real estate? Then you need to maximize exposure for your properties and your personal brand. The best way to get that exposure is to use a mixture of online and real world marketing tactics. Here are 10 tips that any real estate agent can use to market their business and find clients.
#1 LinkedIn Ads
LinkedIn has over 277 million users and it is estimated that 40% of these check their LinkedIn account on a daily basis. LinkedIn users also tend towards professionals and business owners. They are also more affluent on average than other social network users. This makes them a perfect demographic to market to for real estate listings. You can target LinkedIn users using LinkedIn advertising. It’s a self serve advertising platform which allows you to target by geographic location, job title, company, and more.
#2 Yarn Signs
Real estate yard signs are a low-cost way to get exposure for your real estate business and to market specific properties. To get the most from your yards signs use a bold clear font and an easily recognizable logo or professional photo. The information on the yard sign needs to be readable for people passing in a vehicle. Be sure to use colors that match the branding on your brochure and flyers too. Incorporate at least two colors other than white on your real estate sign in order to give it more impact. Get a quote online at United Reprographics.com for your yard signs.
#3 Join Networking Groups
Join a networking group or organization such as your local chamber of commerce or Business Network International. Use Meetup.com to discover other networking opportunities in your local area.
#4 Real Estate Videos
Real estate videos can be excellent way of showing off the interior a product properties. With the popularity of video sharing sites it’s a good way of getting quick exposure for a property. These real estate videos can also be featured on your other social media sites such as Facebook pages and LinkedIn company pages as well as on your blog.
#5 Facebook Page
The number of businesses that state that Facebook is either critical or important to their business has grown by 75% according to a 2012 state of inbound marketing report. Every real estate agent should have their own Facebook page where they can direct clients and interact with potential buyers and sellers.
#6 YouTube Marketing
People love to consume content on video. That’s why YouTube should be part of your online real estate marketing plan. You can shoot quick one to two minute videos which show off a property. Another way to use YouTube is to provide real estate buying and selling tips to establish your expertise and attract new clients. Make sure to include a link to your website and social media properties in the first line of the description.
#7 Use Your Business Card
Your business card can be one of your most effective sales tool. Business cards can keep producing leads for many years to come but they are an incredibly low cost investment. Always have a supply of business cards with you and hand them out at any opportunity. Finally to present a professional image make sure that your business card has been proof read. United Reprographics offers a large selection of business card styles, from traditional card stock cards to silk laminated cards, plastic cards, magnets, and more. Get an instant quote online.
#8 Email Signature
Make sure that you have included a signature on your emails. Each day you are sending out emails to all sorts of people. When you have your telephone, email and name each email you send becomes a marketing opportunity.
#9 Press Releases
Press releases are a good way of getting the word out about the new property or developments that you want people to know about. Because of the Internet distributing press releases is less expensive and easier than ever before. Some of the most effective press release sites include:
#10 Using Social Media Automation
Social media can be a great way to promote properties and meet potential clients. But social media marketing can also be time consuming. One of the best ways to make the process easier is to use social media automation tools. Tools such as Buffer and Hootsuite allow you to schedule your tweets, Facebook posts and LinkedIn updates ahead of time. This allows you to achieve great results with your social media marketing without having to spend all day in front of a computer.
Hopefully this give you some ideas about you can get more exposure for your real estate business. Create a schedule some time each day for your marketing. Consistent effort promoting your properties and brand each day can yield big dividends over time.
While some may think print marketing is a thing of the past thanks to the internet, direct mail is still delivering results that get noticed. If you are thinking of taking the direct mailing route it’s important to design your postcards well to avoid seeing your investment tossed in the trash. A great way to learn what works and what doesn’t is to analyze the direct mail in your own mailbox. We came across this basic mailer from Braum’s Fresh Market and thought it was a great chance to share some insight.
What worked for this postcard
This company did a good job of covering the basics. What is the first thing a person usually looks at on a piece of mail? The headline. Braum’s did a good job of clearly presenting their offer with few distractions – the only thing to read on the front of the mailer is the logo & the offer – $14 in coupons. The background dollar signs aren’t attractive to look at, but they don’t distract from the call to action – Save $14 by using our coupons.
On the reverse, the company does a great job of making the postcard valuable for the recipient to hang on to. They provide coupons for customers to use on multiple visits, providing an incentive to get customers to post the mailer to their refrigerator for the month or add it to their coupon basket. They also take the opportunity to use the remaining space to promote one of their own branded products – their milk. They focus on the hot button issues that people are thinking about when making milk buying decisions and successfully position their brand as a premium product. They use a bulleted (checkmarked) list with headers to present this information making it easy to see the key points.
Where this postcard misses the mark
This postcard definitely has room for improvement. The design lacks any brand distinction. There doesn’t appear to be any design strategy employed and there are no design elements included to make this postcard really stand out to recipients in the mailbox. A crisp, delicious product shot could have been a great way to make this postcard more appealing – an ice cold glass of milk with a plate of cookies to promote the milk or a shot of gorgeous fresh produce could have more successfully connected the offer with the audience’s needs.
The back of the postcard doesn’t include enough whitespace to allow recipients to easily read the information and the multitude of colors make the information jumbled and hard to focus on. These problems could be avoided with a few simple steps:
- Make sure that there is space between your graphics, text, headings and coupons.
- Choose a color scheme with no more than three colors. This postcard would have been better if they stuck to the green, red and yellow they first presented on the front of the card.
- Less is more. Put no more than three items on each side of your card. On the back of this postcard this company used a graphic, a set of coupons, a clip and save graphic, a call to action and a bulleted list.
The next time you receive a postcard or other marketing item, learn from it. Identify what what worked and what didn’t and use those lessons to your advantage in your own marketing.
The amount of digital spending in your marketing budget raises every year, but you’re overlooking an essential part of marketing for any business: your print marketing. We still live in the physical world, we’re not wired into the Matrix yet! Your marketing efforts need to be savvy enough to combine content marketing, social media, and print to create a triple marketing threat that pulls in new leads, clients and sales.
QR codes are your biggest ally when merging content, social media, and your print marketing efforts. QR codes are easy to work into a variety of designs since you have flexible sizing. Consumers have also been trained on how to respond to a QR code, so half of your job establishing a call to action is handled. Choose your destination site carefully depending on the goal of your marketing project. Send directly to your social networks if you need to build numbers on a particular profile, or create a targeted landing page specifically for direct mail program to improve your analytics and build your sales funnel.
Social Media Incentive
Another way to connect your print marketing with your social networks is to provide incentive for readers to follow your social profiles. You can also reverse that, and use social networks to build sign-ups for print advertising. Some incentives to get users to take the step from QR code to your network includes a discount on your services, freebies, coupons, and exclusive access to special events.
Double Dipping Content
You put a lot of effort into your content for marketing, and no one says that you’re stuck keeping it in a single channel. Take your industry articles and work them into an informative brochure, incorporate user feedback by including positive comments and tweets, and maximize your time by basing the bulk of your copy on already developed content. Save time and marketing money by adapting your content to each channel. A postcard may have a blurb about your latest product, while a brochure contains expanded information from a thought leader article you wrote recently.
Considering branding a vehicle? Great! In the ever-crowded, noisy world of marketing and advertising, branded vehicles are still pretty unique—grabbing the attention of passersbys wherever they go. However, the success of your vehicle wrap is contingent upon capturing the right brand imaging and message to not only get the attention of the outside world, but inspire them to act as well. To make the most of your wrap, consider the following 5 helpful branding tips:
1. Create messaging using the 3 second rule
Remember that your vehicle will likely be in motion for the better part of its interaction with others. Excessive text or messaging that requires reading for more than 3 seconds will get lost in translation. You need to shape your message to have an impact at three stages 1. when flying down the road at top speed (this will be largely the prominence of your logo) 2. when cruising at a moderate speed (a tagline) and 3. when stopped in traffic or at a light (the gimmick or promotion). Ideally, your design will capture all three points to communicate with others regardless of the vehicle’s moving status.
2. Place your logo or mark on every side
Ok, no, it isn’t a racecar and you can’t just slap logos on the side. But making sure to incorporate your logo on to as many sides as possible will help all eyes to register the brand.
3. Make contact information the 2nd priority
After your logo, consider what action you want viewers to take. Do you want them to visit your website? Follow you on Twitter? Call you for an appointment? Whichever your most important goal, provide that relevant contact information on your vehicle. Keep it within reason though—if your Twitter handle is impossible to read or remember, consider choosing an alternate goal for this marketing tool. Remember, your contact information is only as good as what can be remembered in passing, so keep it simple.
4. Do something remarkable
Full vehicle wraps can be pretty inventive—consider translating your brand into a “scene”. For example, if you’re a moving company, consider designing your wrap as the inside of a packed moving truck. An IT solutions provider? Depict the inside of a major server. Just make sure it is an accurate representation of your actual services—you wouldn’t want to be called for moving services if you just rented trucks.
5. Keep it the spirit of interaction
You’re going out of your way to get attention—now encourage action by getting people to do something when they see you. Consider a call to action to snap a picture of the vehicle and post it to Twitter to win a prize or text a certain number to enter a drawing. Just skip the QR code—no one can scan your moving vehicle and it makes it look half-developed.
So you have a great promotion that you want to share with your customers and the people who should be your customers… now what? In addition to creating some awesome social media buzz, you might want to think about putting the details on a flyer, jazz it up to make it look spectacular, print ‘em and hit the streets! Here are a few ideas for blasting out those flyers and getting them into the right hands.
Post at Local Shops
One of the best ways to get your flyers seen is to post them at local shops nearby. If your company sells health-related items, for example, the flyers should be posted at gyms, weight loss clinics, health food restaurants, and other similar locations. The type of business you are advertising should determine which shops and places you post your flyers. After all, you want to attract customers who you know are actually interested in buying the type of products you are selling.
Include Them in the Newspaper
Many people either pay to have the paper delivered, or they pick up a copy at a nearby location. Having your flyer in the paper would be an easy way to ensure it gets seen by numerous people. You can bring a copy of your flyer to a local newspaper and pay them to include it in their distribution. Many newspapers offer geo-targeting for flyer inserts so you can focus on the locations that make most sense for your business.
Leave Them at Restaurants and Cafes
A sure-fire way to have your flyers seen is to simply leave them at restaurants and cafes in the area. Many people frequent their favorite restaurants on a regular basis. By leaving your flyers at these locations, you are ensuring that they will be seen by plenty of people.
Many companies take a simple door-to-door approach. They simply walk around nearby neighborhoods and place their flyers in each person’s door. This may be time consuming, but it is the best way to ensure as many as possible people who live close by your business see the flyer and learn about the business.
Use a Flyer Distribution Service
If you have limited time to focus on delivering the flyers, there are actually services that will do the work for you. Simply pay them a fee, and the flyer distribution service will ensure your flyers are delivered to a number of locations. They often have special deals with local shops, restaurants, newspapers, and other businesses that will allow them to post a variety of flyers in regular intervals.
Effective business marketing will ensure customers are being brought into your business. Using flyers is one marketing technique that will continue to work well for companies. As long as you are getting your flyers out to the right people, you will find new customers who are interested in what they see and want to check out all the company has to offer.
In today’s world it sometimes feels like everything is digital. While the Internet continue to evolve, more traditional routes of communication are still viable. Despite the convenience and low cost of email marketing and content marketing, direct mail is still an effective form of lead generation. For many small and large businesses, using the postal service to deliver printed materials is a great advertising strategy.
Variety of Formats
Companies that use direct mail have several formats to choose from for delivering messages. While postcards are useful for introducing your company to prospects, you can also use brochures, self-mailers, flyers or catalogs. For more in-depth information, you can send out a sales letter, direct mail package or booklet. The type of format you choose depends on the purpose of the mailing. With good writing and graphic design, you can create memorable advertising.
A Targeted Audience
Another benefit of direct mail is that you can carefully target your message. You will get the highest return on investment if you understand your target market and the problems they encounter. In deciding what printed material to send, you need a clear picture of your ideal customers. These customers are more likely to respond to information that addresses their problems or concerns. You can find potential customers for your product or service by creating or buying a list of names.
Many companies are moving away from direct mail, mistakenly thinking it’s obsolete in a digital age. However, most people still look forward to getting mail. While everyone is inundated with emails throughout the day, mail delivery comes only once per day. Reviewing physical mail is an opportunity for people to step away from their computer, which can be a welcome relief. Also, it’s tangible, so people hold it in their hands as they read, and can easily put it aside for later review if something catches their attention. They’re less likely to forget about a big postcard on their desk versus another e-mail in their flooded inbox. You can also make a great impression with direct mail by adding coupons and/or samples. Direct mail is more noticeable now because there is less of it, giving you a chance to really stand out.
With direct mail, you can measure the success of any marketing campaign. You can keep track of the number of orders or the number of phone inquiries you get. If a direct mail piece is successful, you can send it again and again to get similar results. If a direct mail campaign is s dud, you know to make changes until you get better results. With direct mail, you can test different mailings to find the ones that yield the best response.
Small business marketing takes many forms. When used correctly, direct mail is still a powerful marketing method.
Print advertising doesn’t have to be boring. Penguin Audiobooks demonstrates how creative visuals can grab your attention and reel your mind in to think about the products or services being pitched.
The recently launched Penguin Audiobooks campaign doesn’t, at first glance, seem like the type of thing that would immediately skyrocket into popularity. The campaign features famous literary figures in acrobatic poses on the cover of each audiobook. Mark Twain, Shakespeare, Oscar Wilde and other well-known literati don the cover of each audio book in mirrored backbends that form the appearance of a headphone.
Why a headphone, you ask? Well, what else comes to mind when you think of audiobooks? Penguin, and other publishers, have had a difficult time with sales of classic literature books in an audio format. Customers who read classic novels tend to be old-fashioned. They love the smell and the feel of old books and have a hard time transitioning into the modern technological world.
Hence, Penguin hired the McCann Worldgroup ad agency branch based in Mumbai, India in order to conceive and execute a new campaign that would both appeal to a younger audience and not risk alienating their older audience. The Penguin ad campaign was headed by creative directors Rohit Devgun and Talha Nazim and illustrated by Lamano Estudio. The goal was to get the recognizable faces of these brilliant writers depicted in a quirky, funny way that also evoked the idea of listening to audio books.
Thus the designers decided to mimic the shape of a headset by depicting the authors in funny, cartoonish backbends so that their faces act as a headset and their bodies are wrapped back into what would be the plastic headband.
The campaign was a huge success, increasing awareness of Penguin audiobooks by 15%. Further solidifying the affect of this campaign, 7% more audiobooks sold in a matter of days and the campaign won a Gold Press Lion at Cannes International Festival of Creativity!
In addition to the brilliance of blending the wisened, iconic depictions of these authors into a modern contraption, the design works so well because of it’s extreme minimialism. Besides the authors themselves, there are no other design elements on the covers besides the tiny Penguin logo at the bottom center. This creates visually appealing design that pops out of the whitespace and brings the viewers attention directly to the material itself, rather than distracting marketing lingo or clever design.