An effective brand image requires strong visuals that connect with your customers. Consistency is key, that imagery should be clear through both your printed and digital marketing materials. The vision that you craft to represent your company should resonate with your customers and inspire positive perceptions about your organization.
Graphic design plays a crucial role in business marketing and too often the basics are overlooked. Your logo is your brand. If it’s catchy enough, people will remember it without even remembering the name of your company. It makes a statement and defines who you are and what you want your company to represent.
Your brochures and web site give you a chance to tell your story and build upon that image that you want to convey about your business. This is your chance to shape the way your customers view your organization. Do you want them to think “premium quality” “family values” “community-centric” “value-priced”? Each of those ideals can be conveyed using well selected photos and graphics.
Don’t overlook the power wielded by your visual marketing tools. Customers migrate to bold, funky design, or unique themes that pack a powerful punch. Great graphic design can immediately boost your sales, get your phones ringing, and drive traffic to your web site.
You want an attention-grabbing image that will command eyeballs. Even a well-written headline can serve as a strong focal point. Make it count – your image and headline should make people stop, think and act.
Clear and crisp fonts work wonders in a graphic design. Don’t use too many fonts or fonts that are outrageously ornate making to the point where they are hard to read.
Colors make a huge impact on your image and presentation. Colors also help influence buyers to make purchases. Make sure your printed materials are colorful and engaging.
White space will make your message stand out. It can be used to direct the viewers eyes and attention. Your materials should have depth, but enough white space to emphasize the focal points.
All of your marketing materials should have a consistent theme and color scheme. People should know they are looking at an advertisement for your company even when certain elements change. This applies to every piece of collateral you produce in print and online.
You always want to leave a great impression, so take advantage of creating a unique and memorable visuals. Your brand and image are the lifelines of your company, so make your materials count!
Flyers are an essential part of of almost all small business marketing strategies. Flyers are easy to produce and relatively inexpensive compared to other marketing tools. They also can be used to promote a wide variety of products and services. Flyers can even be used to re-market to existing customers by informing them about current promotions. But the effectiveness of flyers can vary significantly depending on how well they are designed. Below you can find five copy writing tips to help you maximize your flyer response rates.
1. Use A Headline That Demands Attention
David Ogilvy, arguably the world’s most famous copywriter, once noted that “On the average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the product in your headline, you have wasted 80% of your money.”
A successful flyer needs to have a captivating headline. If the headline doesn’t inspire the customer to read further, it won’t matter how good the offer is. Types of headlines that get attention include -
Benefits – What is the most powerful benefit that the customer will get if they take up the offer in the flyer? Include this in the headline and show the reader why they need to keep reading.
Questions – Asking a question in the headline is a great way to make the reader curious. Our brains are designed to be unsatisfied when we have an unanswered question. Take advantage of this by piquing the curiosity of your customers with a question.
Urgency – Ever heard of F.O.M.O? It means Fear Of Missing Out and it’s something that almost everyone suffers from. If you are running a special, limited time deal include it in the headline.
Lastly, make sure that the headline is large enough that it can be read from several feet away and can fit on a single line. You only get one chance with your headline so spend some time getting it right.
2. Leave Some White Space
White space should be included around the different elements of the flyer. White space makes the flyer easier to read and allows the images, headline and bullet points to stand out. To make room for the white space you may need to reduce the amount of sales copy. Rewrite the sentences on the flyer until you can express the same point in the minimal amount of words. A good flyer will usually have no more than five sentences.
3. Include The Benefits Not The Features
One of the most important copywriting concepts is features versus benefits. A feature is a specification of your product or service, a benefit is the advantage that the customer will get from using it. For example, a feature of a juice blender might be 400 watt power motor. The benefit is smoother juices in less time. Customers care about benefits not features. They want to know what purchasing a product or service will do for them. List the five major benefits of using your product or service. You can then list these in bullet points on your flyer.
4. Reduce The Number Of Fonts And Graphics
When it comes to designing a flyer more is not always better. One common mistake is using too many or unusual font styles. Font styles should be kept to a minimum of two different types. For the headline be sure to use a bold clean font style, preferably sans-serif. For the details below the headline you want a font that is easy to read. Stay away from ALL CAPS in your body copy as this is difficult to read when there is a lot of it. Stick to something simple and clear.
A good flyer will not have too many images or graphics. Try to use only one or two images. A well chosen image can help to attract attention and reinforce the benefits in the sales copy. Too many images can distract from the sales copy including the headline.
5. Include A Call To Action
You are sending out your flyer because you want customers to take action. But customers need to be told explicitly what that action should be. Examples of call to action may include visiting your website, making a phone call for more information or visiting your store. No matter what the call to action is it should be clear and to the point. This call to action can be included at the bottom of the flyer.
Finally, even the best written flyer will struggle to make sales if it is poorly printed. The printing is a direct reflection of the quality of your brand and so you want to make sure that you are sending the right message. Choose from a selection of gloss and matte paper stock that clearly demonstrates you are a business that pays attention to the details!
If you’re a small business owner, you know how difficult it can be to make the most of your marketing budget. It isn’t always easy to find the best values, and some advertising investments never pay off. Here are a few ideas to help you get the most marketing bang for your buck.
Get online and get social
Social media can be a very viable—and extremely economical—means for marketing your business. Dedicate time to creating a branded Facebook page and use it often to create genuine relationships with your customers, strengthen the brand bond, and make them feel like insiders. Develop and maintain an active presence on Twitter, as well. Use social media as your central marketing hub. News, promotions, events and any other marketing endeavors should link back to these profiles and vice versa, giving your audience a comprehensive view of your organization.
Don’t limit your marketing to the digital realm. On the contrary, in our technology-centric world, tangible items can have more of an impact than ever. Flyers, brochures, business cards and postcards are still relevant and effective tools; you just have to find ways to mix up the way they’re presented. Include them with give-away items, or distribute them at networking events—or perhaps even at a branded fundraiser that you’re sponsoring.
Vehicle wraps are one of the most cost-effective ways to get your brand noticed. Did you know that a single wrapped vehicle can generate 70,000 impressions a day in a heavily populated area? This creative approach turns even a trip to the supply store into an advertising opportunity at a fraction of the cost of a billboard.
Get in their mailbox
Composing and distributing a monthly newsletter is another simple, effective way to market yourself to your customers long after the first sale is made; it will keep you on their mind for future needs. Promotional postcards with discounts and special offers will peak interest. While e-newsletters are great, in-boxes are often overwhelmed. These days, a physical mailbox is the place to be.
DIY marketing doesn’t mean sacrificing a professional image. Present yourself like a pro by designing a cohesive campaign that establishes your brand’s identity, then leave the printing to the experts. United Reprographics uses state-of-the-art methods that ensure all of your printed materials are top quality. From stationery to signage, brochures to vehicle wraps, we have a solution for your needs.
Let’s face it; business cards will always be an important part of networking. As much as interactions are shifting into the digital realm, nothing makes the same impression as an attractive, eye-catching business card delivered at just the right time. But when exactly are the right times to use business cards to market yourself and your business? Here are five instances when you can get your business card into the right hands of your prospects.
Keep them on your desk
This is one of the best ways to make use of your business cards yet so many people miss out on the opportunity. Keeping your business cards on your desk is a great way to remember to drop them in the hands of important people that you meet with and people who are interested in you and your services. Keep them in a business card tray that displays them prominently.
Include them in all of your written correspondence
Realtors have been doing this since the beginning of time and are able to generate important leads from it! If you ship products, include a card with your packages. If you send thank you notes or letters, include your business card with these as well. It’s just another great way to help people remember you.
Print business cards for your entire staff
As a business owner, the more people on your staff who have business cards with the company name and logo, the more people you have on your marketing team working to get the word out about your company. Not only will your staff be more likely to hand out their own personalized cards, it also boosts morale and makes everyone feel more like a part of the team.
Ask for other people’s cards
Instead of introducing yourself and offering a business card, which can be seen as pushy, ask people you meet for their cards. This lets them know that you are interested in talking with them and find them important. Also, they will likely ask for your card in return!
Volunteer to represent you organization at a conference
If your business attends conferences throughout the year, you can view them as a wonderful networking opportunity. Handing out business cards is common practice at conferences. Make sure that you make yours stand out by writing a personal note on the back or remembering to follow up with your prospects shortly after the conference.
Remember, business cards are like mini-billboards for your business! Try to take measures to make sure you’re getting the most of them in your networking efforts.
Using flyers in your marketing efforts can be an incredibly valuable tactic. It makes no different if you are selling donuts or dry cleaning, flyers are one of the most cost effective and measurable ways to get word out about your products or services and to get new customers in your doors. Here are a few things to keep in mind when using flyers to make sure they are as effective as possible.
Keep your flyers simple
The purpose of flyers is to get your business name and a short message in front of your customers. Few people will take the time to read a lot of text on a flyer and most of the time it ends up looking cramped and cluttered and unappealing to the eye. Try to just highlight a few of your main services so that consumers remember what it is you do and don’t feel overwhelmed with information.
Focus on your message, not your design
Sometimes people get carried away designing elaborate graphics or drawings for their flyers. Remember that a lot of colors, words and images will just confuse people and dilute the power of a simple and effective message.
Opt for professional printing
The look and feel of professionally printed flyers can mean the difference between someone really taking the time to read the information and even keeping it for later use, and someone just tossing it without taking it seriously. Flyers printed up like cheap photo copies will never get the traction you’re hoping for or make a good impression when it counts. It’s worth shelling out a little extra to make sure they reflect the quality of your business.
Print in full color
Although you do want to keep them simple, having full color flyers can definitely make them stand out from plain black and white flyers. You want to give people a reason to sit down and read about what your business does, and a minimalist design with bright colors will be very attractive to the eye and encourage people to spend the time reading.
Make sure your call to action is easy to find
Many people design great flyers that forget to highlight their contact info or what it is they actually do for their customers! Make sure to include all your pertinent details: name, phone number, email, location, website, etc. so that people who are interested in what you do are able to find you!
Be sure to keep these tips in mind when you’re ready to design your next flyer and they will prove to be much more effective marketing tools!
Standing out in a trade show crowd can be awfully hard sometimes, but doing so can mean the difference between marketing success and a huge opportunity missed. Here are a few things to keep in mind for your marketing materials to make sure that you get the attention you deserve at your next trade show.
Use Bright Colors
Bright colors instantly have a positive effect of people. They make everyone feel more relaxed and comfortable right away. This goes for your clothing as well as your brochures, posters, flyers and even your business cards! Don’t be afraid to use bright, vivid colors to make a statement.
Have Plenty of Giveaways
The more stuff you have to give away, the more likely people will remember your name and think of you later. Print interesting cards, stationary, notepads, etc. to keep with you as giveaways. It will make an impression and ensure that attendees take notice of your booth.
Make Your Booth Attractive
Decorating your booth can really make it stand out when you’re packed in between a bunch of other people! Print signs and posters with interesting images and slogans that connect with your audience to make sure that people passing by see you and take notice of you!
Use a Theme
As long as you’re decorating and getting materials printed, you may as well base it around a cohesive theme! It doesn’t have to be anything hokey or too contrived, but you could do something related to what your company does. For example, if you’re a pet store, you could pass out dog biscuits or notepads in the shape of a bone.
Get Creative with Your Business Cards
Your business cards are the one thing people are most likely to walk away with after a trade show, so make sure they are eye-catching. You can use interesting graphics on them or try a funky design or just go for a simple font on a bright colored background. Whatever you decide, try to keep it in line with your company branding.
Keep these marketing tips in mind when you’re creating your trade show materials and you’ll be sure to make your networking efforts more effective!