Summer is just around the corner. The weather is starting to warm up and people are excited about going out to all the big summer events. Holidays are traditionally the big money-makers for retail and service industries but this summer season has the potential to be equally successful. As a marketer, you have to adjust your tactics to fit the current interests. Here are 5 summer marketing tactics to help make this a very lucrative summer:
1. SMS Outreach
People are less likely to watch televised ads during summer in lieu of being outside or attending events. With the high prevalence of smartphones, this is a great time to start a SMS (text) messaging campaign to reach people on the go to let them know about your newest products and promotions.
2. Summer Sales
People are much more active during summer months. They want to get out and enjoy the nice weather after being stuck inside during winter. Utilize a special sale to get them to visit your business and take advantage of the increased foot /vehicle traffic.
3. Get Involved With Local Events
Get your company name out there by volunteering at or sponsoring a big summer event. Festivals, concerts, and athletic events are perfect for this. If your community is environmentally active, organize a park cleanup or get involved with an outdoor market.
4. Summer Social Media
Keep active with social media posts and blogs over the summer. As mentioned in the email outreach point, people are communicating more often through electronic means such as Facebook and Twitter updates.
5. Print summer-themed promotional material.
Get your business noticed by incorporating the upbeat summer imagery and positive attitude in your advertisements. Use light and airy spring/summer colors to give your ads a fresh look as well. This is a great way to let customers know you’ve moved into your next seasonal set of products and services.
When designing your prints to catch attention, an important aspect to incorporate is color visibility. The properties of light waves can cause the human eye to perceive certain colors more than others. Yellow is one of the most noticeable colors in the spectrum (especially in contrast with black). Yellow’s high visibility can have interesting effects on a design. On one hand, it provides a sense of energy, excitement, and joy. On the other hand, it can become harsh, irritating, and provoke negative emotions when overused. Here are 10 images collected from design profiles that showcase some impressive uses of yellow to create bold designs. Some are intuitive and easy to enjoy, others verge on a dangerous use of the color that might just be too much:
1. Super 8
Wise use of color, exceptional contrast with black, and strong lines make this poster work very well. The chaos between the film strip and train track is conveyed in a clean manner.
2. Spark Poster
The yellow accents in this picture definitely stand out but are not overwhelming. The blue helps to keep the energy fun yet casual. The black background really helps the colors shine and the red in the light bulb leads the eye upward through the image.
3. Yellow Light
The muted shadows, smooth midtones, and soft lighting allow the yellow accent to command attention without becoming harsh or too vibrant. The overall effect is quirky and stylish.
4. Moon Poster
The vivid colors add a lot of punch to the black silhouette character and white background. The colors dividing below the character like light refracted from a prism give a sense of depth or complication (makes you wonder if the character has multiple personalities, perhaps a plot device from the movie?).
5. Fabric Magazine Cover
The yellow tones in this image are darker and muted but manage to maintain a light and buoyant feeling due to clever placement.
The yellow background color lends a calm and warm glow to the image. The dark sleeve and the shallow depth of field help to make the title stand out.
7. In the Dead of Night
The yellow background and yellow text are striking against the monochromatic vinyl record and statue. The gradients in the background and the darker text color keep the image from becoming to bright and flashy.
8. Food Film Festival Poster
The yellow background is very lively, though almost to a fault. The red fruit/vegetables help to provide a pleasant contrast but the yellow is still very overwhelming due to the amount of space it takes up.
9. Mr. Spray Goes On Exhibition
The thematic design of each item is well executed. However, the vibrance of the yellow and white make this image almost painful to look at for an extended period of time.
10. Breaking Bad Poster
This image is a good example of too much yellow. The central image is great: iconic and intense. The downside is that the yellow background takes away from the overall impact because it’s washed over the entire image. Less tinting on the faces, a different background color, or background gradients could really help to take away the harshness of the yellow.
Paper is one of the most common mediums in art. Paper is a popular option because it is lightweight, affordable, and durable. Some artists have realized that paper has more potential than just a surface to decorate. Paper Art or Paper Sculpture is an exciting forum for artists to pursue. They can create incredibly intricate works that are powerful and delicate at the same time. The paper also provides a charming sense of nostalgia for childhood arts and crafts classes. Here are 10 very impressive paper artists / sculptors you should know:
1. Calvin Nicholls:
2. Anita Francis:
4. Eiko Ojala:
5. Yulia Brodskaya:
6. Jeff Nishinaka:
7. Jen Stark:
9. Fideli Sundqvist:
9. Peter Callesen:
Typography is an art form that utilizes creative font style, size and placement. Typographic art can enhance existing designs or even become a powerful stand-alone design. Originally, typography was a labor-intensive task that required collecting large sets of font plates for a printing press. With modern digital editing, designers have access to huge libraries of fonts without the hassle of storage. Software editors allow designers to arrange and manipulate the fonts in amazing new ways. The most important aspect of typography is readability (not to be confused with legibility – the ability to discern characters within a font family). Readability refers to the ability to clearly and easily comprehend the message of a typographic work. Here are 10 very creative examples of typography from around the web:
1. Everything In Its Place – David McLeod
2. Lights Off Eristoff – Rizon Parein
3. Traveling Mercies – E.W. Thomason
4. Quick Snack – Sam Hadley
5. Super Rad – Allan Peters
6. Flying Lotus – Maxim Tictac
7. Typograhy – Peter Tarka
8. A Brush With A Bee – Alexandra Bruel
9. Letter X – Dan Tobin Smith
10. Sink Or Swim – Wesley Bird
Editing photos is a process of trial and error. Settings that work well for some photos may look terrible on other photos so you won’t always be able to rely on presets. Most functions in Photoshop are considered “destructive” which means that they make permanent changes to the data of the original image. The undo function can only fix a few stages of these edits. The solution is to use Non-Destructive editing. By converting your image objects to “Smart Objects,” you can apply filters and make edits without any data loss/corruption. This tutorial will show you how to access and use that function:
Open the image file you plan to edit.
Go to Filter > “Convert for Smart Filters.”
This changes your image into a “Smart Object” that can be edited without losing or damaging the internal image data.
Notice that the image tab in your Layer Panel now has a “Smart Object” icon to indicate the conversion.
Let’s try adding a filter that would normally be considered a destructive edit.
Go to Filter>Sharpen>Unsharp Mask
Since the image is a little muted, we will add a fair amount of the effect. I set the Amount to “50″ and the Radius to “5.”
With the preview option enabled, we can see that the limbs on the tree look much more vivid!
When you are satisfied with your changes, click “OK”
After applying the filter, look in the Layer Panel again. You will notice that a Smart Filters sub menu has been added to your image tab. The specific filter you use will be listed below as well.
To illustrate the flexibility of non-destructive editing, lets say that the effect we added was too harsh and we want to alter the settings of the filter.
To do this, double click on the name of the filter in your Layer Panel (in this case, it’s the Unsharp Mask).
After double-clicking on the name of your filter, the filter menu will re-open and allow you to change the settings. I backed off the Amount to “30″ and the Radius to “3.”
The tree limbs still look more vivid than the original image but the effect is more subtle.
Click “Ok” when you’re satisfied with the changes.
Another benefit of the Smart Filters is that you can click the eye icon next to the tab in the Layer Panel to toggle them on or off.
This allows you to make an A/B comparison between filters or between the edited and original image.
Non-Destructive editing is an essential technique for designers to learn. It can help you improve your workflow, save time, avoid frustration, and give you the ability to quickly respond to change requests for clients.