I used to think of postcards as a sort of informal letter you would get from a family member as a greeting from their fancy vacation (as if you weren’t jealous enough already). Over the years, most people collect a decent amount of these postcards and somehow they transform into treasured memories that you can’t seem to let go of. Instead of storing these cards in a shoe box in the closet, why not put them to use as art around your home? This can add a sense of adventure and nostalgia to a room. Here are several ways to display your favorite postcards as artwork:
1. Individual Frames
Postcards are small and can be placed inside small inexpensive frames. These frames can be placed together for an interesting wall installment.
2. One Large Frame
Arrange your favorite postcards into a collage to fit in a larger frame. The result is a clean and cohesive art piece.
3. Postcard Strands
A popular way to display photos and small artwork is to attach them to a wire or string. Multiple postcards can be attached to each strand and multiple strands can be put together for more intriguing designs.
4. Postcard Coasters
Using an adhesive like Modpodge, attach your postcards to a cork or cardboard backing. Cover the coaster in a clear enamel or poly-coating to repel water.
There are plenty of other ways to display your old postcards so do some research and get creative! If you need more postcards to work with or want to have custom-designed postcards, contact United Reprographics today and we’ll be happy to help you get started.
Flyers are a viable marketing tool for increasing local business presence. They are cost effective, quick to produce, and visually appealing. Flyers are great informational items to be handed out at events, displayed in offices, and posted outdoors. Here are nine ways to ensure that your flyer printing is extremely effective:
1. Make sure the flyer offers value to the customer
Promoting your brand is an important aspect of a strong marketing plan. You can put your company name on business cards, direct mail, and brochures to achieve that goal. Flyers require a different approach. You are reaching out to people who aren’t familiar with your company so you need to appeal to their interests before self-promoting. Focus on the benefit you offer the customer instead of hyping up how awesome you are and the flyer will better connect the reader to your products or services.
2. Suck them in with a catchy headline
Don’t clutter the headline with too many details. Draw people in with a fun, exciting, captivating headline. After your flyer grabs their attention, they will be more receptive to remembering the important details. Busy or dry headlines will most likely cause people to toss your flyer aside.
3. Speak to the customer in their language
If you’re marketing to a demographic that needs pet-sitting, it wouldn’t make sense to offer gardening services on the same flyer. If your customer base is too diverse to sum up in one advertisement, consider printing multiple versions of the flyer with different information. And skip the industry jargon, use language that makes sense to the audience you’re speaking to.
4. Make sure your call-to-action is easy to find.
Do you want your audience to visit your location? Do you want them to contact you? Do you want them to attend an event? A highly visible call-to-action increases the chances that you’ll get a favorable response from your target audience.
5. Let your image and design do some of the talking.
If you’re posting a flyer for an event, don’t say “this event will be fun!” Show people having fun in the design. Make the flyer look like an amazing party and people will get the message loud and clear.
6. Have a clearly stated and legible contact section.
If your flyer is successful, people will want to contact you or visit your location. Don’t make that a difficult process by burying the contact section or using a trendy font that may not be as easy to read.
7. Use modern and interesting designs.
Flyers are meant to grab attention. Use bold and contemporary designs to get noticed among other flyers.
8. Placement of flyers is a huge part of their success.
Place your flyers where they will be extremely visible. Make sure they’re in a location where your target audience will see them daily. Don’t worry that you may have already given someone your current flyer, it may take a few times before they decide to read it, so stuff it in their bag each time they buy from you, include a copy of it with every package you send.
9. Print large quantities of flyers.
Advertising is a numbers game. Repeated messages and images get remembered. The more flyers you distribute, the more likely your target audience is going to notice, read, and act on your call-to-action.
Flyers can really get you noticed on a local level. Boost your business today with flyer printing from United Reprographics.
The purpose of marketing is to increase public awareness of your name, brand, products, and services. You’ve probably covered the obvious routes of creating print, audio, and video advertisements already. There are many other options to help boost brand recognition. One of those options is printing custom letterhead for your company.
Custom letterhead is important for many reasons:
1. Custom letterhead helps to portray a professional image for the company.
The materials you send to clients say a lot about your business. Generic printer paper is useful but commonplace. Custom designed letterhead on quality paper stock is unique and interesting. Which message do you want your customers to receive?
2. It sets you apart from other businesses.
There will always be someone selling more items for less money or offering cheaper and faster service. The best way to set yourself apart is by always delivering top-quality goods and services. Custom letterhead helps to show customers your dedication to quality.
3. Receiving mail on custom letterhead makes customers feel appreciated.
When sending thank you letters or birthday promotions, customers respond very favorably to high quality paper and designs. Custom letterhead shows them that you care enough to send them your message on quality materials. It shows them that they are a valued facet of your success and not just a generic customer.
4. It helps to maintain consistency across company printed products.
You worked hard to create a strong brand image for your company. Placing that image on your letterhead, envelopes, business cards, and other prints greatly increases the likelihood that the public will remember you.
5. Custom letterhead catches attention.
Most mailed items are printed on plain white paper. Things like bills and legal notices arrive on this standard medium. Often times people are in a hurry to throw these things away. To avoid having your mail quickly tossed aside, print on your own custom letterhead. The extra 10 seconds that a client looks at your mail could be all it takes to get them to respond.
There are plenty of compelling reasons to use custom letterhead for your business needs. When upgrading your print projects with custom letterhead, here are a few tips to keep in mind during the design process:
-Determine if you’re trying to appeal to a traditional or a modern crowd and adjust the alignment to match. Left aligned letterhead feels comfortable and professional which works well for a more conservative target audience. When reaching out to a more modern and progressive target audience, consider center or right-aligned letterhead.
-Make your logo the focal point of your letterhead. The contact information and the page design are very important but the main purpose of letterhead is to promote your brand image. Also keep the contact section concise and clean. Custom letterhead looks very professional unless it is cluttered. Only use the most necessary details.
-Keep the design and letterhead text from straying into the body of the page. This will save you from wasting too much time ensuring that the letterhead design and body text don’t overlap.
-Choose legible and inviting fonts. There are thousands of interesting fonts available for designing your custom letterhead. Be sure to choose one that is easy to read and represents the company image well.
-Use materials and designs that work with all of your paper products. If your letterhead design is too elaborate, it will be difficult to translate to a business card. Test it out before deciding on a final design.