Choosing between color prints or black & white prints can be a difficult decision. Price, deadlines, and target market are a few of the primary concerns in the decision process. Printing with black ink is usually cheaper than printing with color ink. Printing in color also tends to take longer due to the extra data involved. Most well-presented data and text can clearly convey a concept to the readers regardless of what color of ink is used. So you might be asking, “Why would I print in color if black ink is cheaper, faster, and effective?” Printing in color can be far more effective at attracting attention and making the data exciting and memorable. There are many ways color can add that “wow factor” to your project:
- Color helps to separate sections of a page into their own uniquely appealing zones.
- Color leads the reader’s eyes across the page; creating an interesting visual journey.
- Color offers a larger amount of opportunities to create striking contrast due to the huge selection of hues, tints, and shades that are available outside of black ink.
- Color allows for creative highlighting without having to rely solely on the use of bold text or larger fonts.
- Color can show relationships between various sets of data.
- Color prints give a professional look to a project; similar to using high quality paper stock.
- A study conducted by the American Psychological Association Inc. in 1993 offered evidence that color improves object recognition on a sensory level (meaning that we instinctively use colors to remember and recognize important information).
The examples below the article show how much difference color can make in design. Black and white images can possess a certain charm but color printing has the potential to be much more effective in many situations (if used correctly). Consider the price you’ll pay in relation to the impact your prints will have. The color prints may cost more but they may also resonate more with your audience which will accomplish the goal of this article: to boost your return-on-investment by providing the most effective means of advertising.
Let’s face it. Your windows are freeloaders. They sit around all day and do nothing productive. It’s time to put them to work! Take advantage of your location and use your windows as a marketing front.
Perforated window graphics are a great way to use your physical space (office/storefront) as an advertising billboard. In most buildings, the windows are large and easily visible to the public, which makes them prime real estate for self-promotion. The perforated vinyl or mesh also allows you to see through the windows, while displaying colorful ads on the outside so you don’t lose the functionality of the windows in the process. These window graphics are also easy to install and uninstall because they don’t require messy, damaging adhesives. This makes them perfect for seasonal sales, temporary price changes, and short-term notifications.
Make them bright! Use bright and exciting colors to create a fun and inviting atmosphere. Dark colors and neutral designs are great for a lot of other things but you want to really focus on visibility with window graphics. Use simple designs and pictures to make sure that even people in the cars driving by can understand the message. Keep the number of different ads to a minimum. Too many different concepts can be confusing and chaotic. Make them as large as possible. This will help with visibility and give the message more impact.
A study by the University of Cincinnati indicates that 45% of new customers enter a business because of signs and window graphics and 29% of the people polled said that sign quality made an impact on that decision. If you want to increase company visibility, add aesthetic appeal to your building, and boost sales, window graphics might be for you!
United Reprographics is partnering with the Seattle Dream Center and Each One Reach One, leading Seattle non-profit organizations providing support to less fortunate families, to collect and distribute toys to children whose families are unable to afford gifts this year.
WE NEED YOUR HELP COLLECTING TOYS
Would your staff members, customers, and vendors like to brighten the holidays for Seattle’s children in need?
Volunteer to serve as a toy drive drop-off location and we’ll deliver a toy barrel to your office.
Call (206) 382-1177, ext. 202 or e-mail firstname.lastname@example.org to request your donation barrel.
United Reprographics will be distributing toy barrels throughout Seattle on December 3 and picking them up on December 17. Seattle Dream Center’s Each One Reach One organization will be distributing toys on December 23 to children who would otherwise have an empty Christmas tree. Their mission is to make sure every inner city child in Seattle receives a toy this Christmas.