With the abundance of social media platforms available, some people think that networking can be accomplished entirely online. Online communication can accomplish a lot, however there’s still a huge value in face-to-face networking. In most cases, it’s easier to build trust and respect when communicating in-person. Solid eye contact, a firm handshake, and an honest smile will always go further than an email. That’s why business cards are still a relevant marketing tool.
Business cards make public communication a less daunting task. You can meet someone, exchange cards, and enjoy the conversation rather than wasting time writing down phone numbers and email addresses. The other benefit is that they are automatically reminded of you and the conversation you shared every time they see your card in the future.
Business cards also work great for mail. You can put your business card into your outgoing mail which allows the customer to keep your information on hand without having to carry too much extra paper. This also gives the impression that you personally send out each piece of mail rather than just including the recipients on a large mailing list.
Business cards are still a viable and effective communication staple but that doesn’t mean the formula is perfect for today’s market. Here are some ways to keep your cards up-to-date:
- Use designs appropriate for your industry and use current design trends. This will give the appearance that you’re able to adapt to change and that you stay informed.
- Don’t be afraid to pay extra money for higher quality paper. It’s an easy way to show that you care about quality and it will help you stand out from the crowd.
- Be sure to include links to your social media sites. Always integrate your physical media and your online media whenever possible. This will make your marketing and networking strategy much more effective.
- Include some personality in your card. A bold yet professional statement can open many doors for you.
- Make sure that you clearly convey your services and products on your business card. Don’t overload it with details but help them remember why they need to contact you again.
The important thing to keep in mind when using business cards is that they are only the first step in the connection process. They help establish familiarity but you have to follow through to turn that into a relationship!
Every marketing team knows that it’s “Go Time” when the holiday season rolls around. Families are visiting from out of town, holiday bonuses are coming in, and kids are hoping for holiday gifts. It’s a very profitable time of year for businesses (Halloween is actually the second most commercially successful holiday of the year!). Most people only think of Thanksgiving and Christmas when it comes to Fall/Winter holidays. Why not break convention this year and develop a fun, creative, and effective Halloween marketing campaign? Here are some fun Halloween themed marketing ideas to get you started:
Try a spooky commercial!
Make a short commercial or promotional video with a Hitchcock or Twilight Zone theme. It may be a little cheesy but showing some fun company personality can really connect to customers who are tired of dry, humorless advertisements (with the popularity of social media, humor, creativity and personality are absolutely necessary to make an impression).
Partner with other local companies!
Work with a local movie theater to include free scary movie tickets with your products. Hollywood has done a good job of getting people excited about Halloween so take advantage of that momentum!
Have your employees wear Halloween costumes to work!
Have a few costume days during the month of October. The employees will have a blast and customers with children have extra incentive to visit (so keep the costumes family-appropriate!).
Print coupons that are only valid on Halloween day!
It’s hard to get people to go out and take care of business on holidays. They’re probably trying to fit work, friends, and family into their schedules. A special deal on the holiday might convince them to add your business into their busy schedule.
If you cater to a family-oriented customer base, include a free pumpkin with orders!
Parents are always busy around the holiday season. If they can take care of their normal business with you and skip a trip to the local grocery store at the same time, they will be ecstatic!
Send out Halloween themed direct-mail!
You need to get in contact with your customers this month so why not surprise them with some holiday spirit? Consider attaching some candy corn or other seasonal candy to make your mail stand out from the rest.
Print Halloween themed company posters or window stickers!
This idea is good for employees and customers. It helps to show a sense of fun in the workplace and storefront.