Want to succeed in real estate? Then you need to maximize exposure for your properties and your personal brand. The best way to get that exposure is to use a mixture of online and real world marketing tactics. Here are 10 tips that any real estate agent can use to market their business and find clients.
#1 LinkedIn Ads
LinkedIn has over 277 million users and it is estimated that 40% of these check their LinkedIn account on a daily basis. LinkedIn users also tend towards professionals and business owners. They are also more affluent on average than other social network users. This makes them a perfect demographic to market to for real estate listings. You can target LinkedIn users using LinkedIn advertising. It’s a self serve advertising platform which allows you to target by geographic location, job title, company, and more.
#2 Yarn Signs
Real estate yard signs are a low-cost way to get exposure for your real estate business and to market specific properties. To get the most from your yards signs use a bold clear font and an easily recognizable logo or professional photo. The information on the yard sign needs to be readable for people passing in a vehicle. Be sure to use colors that match the branding on your brochure and flyers too. Incorporate at least two colors other than white on your real estate sign in order to give it more impact. Get a quote online at United Reprographics.com for your yard signs.
#3 Join Networking Groups
Join a networking group or organization such as your local chamber of commerce or Business Network International. Use Meetup.com to discover other networking opportunities in your local area.
#4 Real Estate Videos
Real estate videos can be excellent way of showing off the interior a product properties. With the popularity of video sharing sites it’s a good way of getting quick exposure for a property. These real estate videos can also be featured on your other social media sites such as Facebook pages and LinkedIn company pages as well as on your blog.
#5 Facebook Page
The number of businesses that state that Facebook is either critical or important to their business has grown by 75% according to a 2012 state of inbound marketing report. Every real estate agent should have their own Facebook page where they can direct clients and interact with potential buyers and sellers.
#6 YouTube Marketing
People love to consume content on video. That’s why YouTube should be part of your online real estate marketing plan. You can shoot quick one to two minute videos which show off a property. Another way to use YouTube is to provide real estate buying and selling tips to establish your expertise and attract new clients. Make sure to include a link to your website and social media properties in the first line of the description.
#7 Use Your Business Card
Your business card can be one of your most effective sales tool. Business cards can keep producing leads for many years to come but they are an incredibly low cost investment. Always have a supply of business cards with you and hand them out at any opportunity. Finally to present a professional image make sure that your business card has been proof read. United Reprographics offers a large selection of business card styles, from traditional card stock cards to silk laminated cards, plastic cards, magnets, and more. Get an instant quote online.
#8 Email Signature
Make sure that you have included a signature on your emails. Each day you are sending out emails to all sorts of people. When you have your telephone, email and name each email you send becomes a marketing opportunity.
#9 Press Releases
Press releases are a good way of getting the word out about the new property or developments that you want people to know about. Because of the Internet distributing press releases is less expensive and easier than ever before. Some of the most effective press release sites include:
#10 Using Social Media Automation
Social media can be a great way to promote properties and meet potential clients. But social media marketing can also be time consuming. One of the best ways to make the process easier is to use social media automation tools. Tools such as Buffer and Hootsuite allow you to schedule your tweets, Facebook posts and LinkedIn updates ahead of time. This allows you to achieve great results with your social media marketing without having to spend all day in front of a computer.
Hopefully this give you some ideas about you can get more exposure for your real estate business. Create a schedule some time each day for your marketing. Consistent effort promoting your properties and brand each day can yield big dividends over time.